Delta Defense
Job Category: Marketing
Requisition Number: DIGIT001663
West Bend, WI 53095, USA
Job Details
Description
Are you ready for a career you can BELIEVE in?
Do you have a strong belief in the 2nd Amendment?
Do you support the natural-born right to armed self-defense?
Do you believe in the mission of the U.S. Concealed Carry Association (USCCA)?
Delta Defense, LLC is the private company that provides Marketing, Operations and Customer Service for the USCCA.
The USCCA helps responsible Americans avoid danger, save lives, and keep their families safe. Learn more about the USCCA at
Why YOU should Work at Delta Defense!
23 Days of Personal Time Off, 8 Company Holidays, plus paid day of Volunteer Service annually
Personal Protection, Fitness, and Home Office Reimbursement Program ($500 Annually)
Robust Insurance Coverage Options: Medical, Dental, Vision, HSA, FSA, Life, STD, LTD, & Pet Insurance
Complimentary USCCA Elite Membership & Store Discounts
Nationally recognized in 2023 as a Newsweek Top 100 America’s Most Loved Workplace
Top Workplaces USA award in 2022!
Named on Inc. 5000 “Fastest Growing Private Companies” list 12 years in a row!
Milwaukee Journal Sentinel “Top Workplace” award 7 years in a row!
Milwaukee Business Journal “Best Place to Work” award 6 years in a row!
We are a fun, fast-paced, and rewarding place to work and grow!
Position Summary:
Are you an experienced digital marketer who’s tested dozens of unique offers and launched campaigns that have gone from zero to millions of dollars in sales? Do you understand the nuances of ads, lead generation, sales funnels, email marketing, conversion, retention, and beyond? At Delta Defense LLC, we know that “nothing can happen until a profitable sale is made,” and simply “building it” doesn’t ensure that “they will come.”
We need a strategic copywriter and digital marketer who has deep experience with advertising and considers themselves a master of persuasion and online sales. You need a steady, strong, meaningful, well-supported environment to practice your craft and mentor a devoted team. If this sounds like you, then our Digital Conversion Specialist role might be the perfect fit. Join us and take your career to new heights while making a significant impact on our mission-driven community.
As a Digital Conversion Specialist at Delta Defense LLC, you’ll collaborate with our traffic teams and align with the goals set by the Chief Marketing Officer and Head of Digital Acquisition. Your role will involve crafting compelling copy that builds vertically channeled digital experiences (funnels) to effectively convert traffic into members while meeting desired CPA/ROAS thresholds. Your efforts won’t stop at conversion; you’ll also design funnels that maximize membership retention and post-conversion upsell activities.
In this role, you will:
Partner with Delta’s traffic team to understand our audiences and traffic sources.
Ideate funnel concepts with the Head of Digital Acquisition to create strategically-aligned funnel plans.
Draft PPC ads, landing pages, and sales/content-driven experiences (such as sales letters, video sales letters, and email sequences) to drive that prospect and lead to conversion.
If you’re ready to make a significant impact and drive our mission forward, we’d love to hear from you!
Essential Duties and Responsibilities:
Achieve and Maintain Profitable Conversion Rates:
You’ll ensure that all traffic within your assignment portfolio converts profitably.
Drive Conversion Rate Growth:
You’ll produce a demonstrable upward trend in conversion rates for the assets you’re responsible for on a quarterly basis. This includes continually learning and adapting to better sell the USCCA’s primary and secondary products amidst evolving political, social, brand, and product-awareness dynamics.
Optimize Conversion Across All Interaction Points:
You’ll track and improve conversion rates at all points of interaction between online traffic and our online presence.
Facilitate Effective Communication:
You’ll develop and maintain fluid communications between your team and the CMO, the traffic team, and the operations team.
Required Education/Experience/Skills:
Education:
High school diploma or GED is essential.
Experience:
You have 7+ years of direct response marketing experience with a proven track record. You’ve demonstrated your ability to produce outstanding returns while managing substantial advertising budgets.
Previous experience in a B2C membership organization preferred.
Copywriting Skills:
You’re a skilled copywriter who has transformed words into tens of millions of dollars in sales.
Must have proficiency in Google Suite, project management software, and Email/SMS delivery platforms.
Owner Mindset:
You possess an entrepreneurial spirit, treating our goals and challenges as your own.
Sales and Persuasion Mastery:
You have an effective, actionable, and intuitive grasp of the principles governing sales and human persuasion. Experience or knowledge in advertising principles is a bonus. Additionally, you’re an effective project manager.
Instinct for Conversion:
You have a hunter’s instinct, always on the lookout for the next well-crafted and well-executed experiment to yield double-digit gains in conversion.
Communication and Collaboration:
Outstanding communication skills, both written and oral, along with a knack for building strong interpersonal connections.
Strong creative thinking and problem-solving skills with the flexibility to frequently shift directions.
Capable of working independently and as part of a team to meet deadlines effectively.
Growth Mindset:
Humility and a growth mindset are required. You’re a lifelong student and practitioner of the art and science of direct response advertising and sales.
Demonstrates the Core Values of Delta Defense, LLC.
Anticipated application close date: August 2, 2024
Annual salary range $95,000 – $110,000 commensurate with experience. Role is also eligible for company bonus. Benefits information can be reviewed at:
If you are a Colorado resident, please email us at [email protected] to receive complete benefits information. Please include the job title in the subject line of the email.
PM19
LI#-Remote Optional
July 2, 2024
PI5d113f6264b0-8722-34775216
Delta Defense
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