Smart Recruitment
Location: Preferably Cyprus but remote is possible as well (with travels)
About the Hiring Company:
We are a rapidly expanding B2B2C company in the iGaming industry, part of a larger group operating in the tech and marketing sectors. Our company is based on the sunny, vibrant, and dynamic island of Cyprus. Led by highly recommended and seasoned industry veterans, we are confident in our ability to deliver exceptional online gaming experiences.
We place great importance on professional growth and development. That’s why we offer a supportive and inclusive work environment where you can enhance your skills and advance to management positions. With a team of experts by your side, you’ll have the opportunity to learn from the best and work with individuals who have extensive experience in the field.
We are currently seeking an experienced and resourceful Head of Acquisition to lead our expansion efforts across Canada, Europe, Latam, and additional markets. You will be responsible for developing and executing a comprehensive acquisition strategy that leverages multiple channels, including affiliates, influencers, PPC advertising, and social media marketing.
Job Description:
Develop and implement a data-driven acquisition strategy focused on the target
markets. * Manage and optimize affiliate programs, identifying and building partnerships with
high-performing affiliates. * Develop and execute influencer marketing campaigns, leveraging partnerships with
relevant influencers in key markets. * Oversee PPC advertising campaigns across various platforms, ensuring optimal
return on investment. * Manage and optimize social media marketing campaigns, growing brand awareness and driving player acquisition across multiple platforms.
Analyze marketing campaign performance, identify areas for improvement, and
implement data-driven optimization strategies. * Grow to lead team of acquisition specialists, providing mentorship and direction.
Stay up-to-date on industry trends and best practices for user acquisition in the
online casino space. * Ensure all acquisition activities comply with relevant regulations and gambling laws in target markets.
The Successful Candidate:
Minimum 5 years of experience in user acquisition within the iGaming industry, with a proven track record of success in European, Canada and Latam markets.
Strong understanding of various acquisition channels, including affiliates,
influencers, PPC advertising, and social media marketing. * In-depth knowledge of affiliate program management and performance
optimization techniques. * Experience building and managing relationships with high-performing affiliates and
influencers. * Strong understanding of social media marketing strategy and campaign
management. * Excellent analytical skills with the ability to track, analyze, and interpret data to
optimize campaign performance. * Experience managing and motivating a team of acquisition specialists.
Excellent communication, leadership, and interpersonal skills.
A portfolio showcasing successful acquisition campaigns across various channels is highly preferred.
Proficiency in English. Additional languages such as Spanish is a plus.
Interested?
If the position has caught your attention and you wish to apply, please upload your CV along with your contact info. If you want to know more about the position.
is our responsible recruitment partner for this position, they are a consultancy firm within recruitment/head-hunting. support their clients in recruiting iGaming & Crypto experts globally.
Smart Recruitment
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