Match Talent
My client is an ESG/Climate Tech Firm. They are looking for a strong individual contributor who can understand the company’s content marketing strategy and take the lead in execution. The role can be based in HK, SG, or Remote.
Summary:
This is a performance marketing role focused on content execution, and you will be responsible for creating and optimizing compelling content across various platforms . You need to be able to combine a certain level of technical product writing while creating compelling content, and creative and simple messaging for our customers. Candidates should have an understanding of SEO/SEM, and understand how to use marketing software and AI tools. Your goal will be to drive traGic, engagement, and conversions through well-crafted and strategically distributed content.
Key Responsibilities:
Execute content marketing strategies to drive traGic and engagement
Create high-quality written content, including blog posts, Linkedin posts, email drip campaigns, outbound campaigns and other written materials
Optimize content for SEO to improve organic search rankings and visibility
Manage and execute email marketing campaigns, including segmentation, A/B testing, and performance analysis
Collaborate with the design and social media teams to ensure content is visually appealing and aligns with brand guidelines
Monitor and analyze content performance metrics, providing insights and recommendations for improvement
Qualifications:
Bachelor’s degree in Marketing, Design, Communications, Journalism, or a related field with proven experience as a content marketer
Exceptional writing and editing skills, especially in storytelling and communications
Strong understanding of SEO principles and best practices.
Eye for design and aesthetics
Experience with email marketing platforms and tools (e.g., Klaviyo, HubSpot).
Familiarity with content management systems (CMS) and web analytics tools (e.g., Google Analytics).
Proficiency in using software and AI tools for content creation, optimization, and performance tracking.
Bonus:
Strong interest and passion for climate tech and sustainability
Native fluency in English with Western education experience
Previous experience in individual marketing execution at Seed – Series B stage startups
Experience with video content planning, scripting, and project execution
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