Sleek
Job Description:
About Sleek
Sleek is on a mission to revolutionize how entrepreneurs operate their business. We want to give small business owners peace of mind and the power of online solutions to allow them to focus on what they do best – growing their business. As we work for our thousands of customers, we gather millions of data points about their business, and in turn we transform those into useful, actionable insights and recommendations to accelerate their growth through smart algorithms.
We are a team of 450 builders from 19 countries, with offices in Singapore, Philippines, India, Vietnam, Hong Kong, Australia and the UK committed to delivering a delightful experience to our clients!
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Role Overview
Reporting to the Head of Performance marketing and working in partnership with our regional marketing leaders, you will make our global paid marketing operations world-class thanks to automation. In the UK and AU in particular we’re going through an exciting phase of scaling our activity and this role will be instrumental in driving the growth by focusing on improving our ROAS and running innovative experiments, while maintaining a strong data-driven approach.
Responsibilities
Automation (75% of Role)
Identify, develop and launch new solutions to automate basic tasks of paid account management (e.g. scripts or industry solutions)
Come up with ideas to test & constantly run A/B tests on bidding. Ensure automated bidding drives the highest volume of net cash by measuring performance regularly. Maximise the opportunity of automated bidding strategies and campaigns, including PMax
Ensure data pipeline of conversions is always 100% accurate, and build automated alerting to spot issues in real-time
Automate tracking of KPI’s to identify opportunities and report back to the wider business
Leverage CRM platforms for paid marketing automation activities, with the goal to enhance ad audience segmentation, exclusions and testing
Implement API integrations (using tools such as Zapier) with paid platforms
Account Management (25% of Role)
Execute and optimise PPC, Paid Social and retargeting campaigns across multiple countries where required
Conduct regular keyword research and campaign audits to identify new opportunities
Implement scalable paid campaigns using a hypothesis-led approach to test, learn & iterate.
Stay abreast with Search trends, techniques and constantly looking to test new channels
Requirements:
Minimum of 10 years’ experience as a Performance Marketing manager or similar
BSc/BA in Marketing, Digital Media or a related field
A problem solver. Outstanding analytical skills, attention to detail and must have a data driven approach
Experience with managing campaigns in Google Ads. Proven track record of growing PPC operations for a tech/ecommerce business or an agency
Focused on the results. Proven track record on driving revenue and higher AOVs at target ROAS
Proven experience in running A/B tests on bidding at scale
Proven experience in script and relevant automation solutions for paid search marketing
Excellent communication, both verbal and written
Beneficial Experience
Python coding or similar scripting language knowledge a strong plus
International and B2B experience
Experience with Hubspot, Tableau, VWO, Facebook and Linkedin
Strong knowledge of Hubspot and Big Query connections with advertising platforms
Able to use SQL to manage data and automate reports
Comfortable with managing & testing tags on GTM to ensure accurate tracking
Benefits:
An open and inclusive culture with an international team that believes in the values of S.L.E.E.K – Simplicity, Loyalty, Entrepreneurship, Excellence and Kindness
Loads of opportunities to build things and break them without any issue – as long as we learn from it 🙂
Grow with our team, grow your career in a fast-moving, always evolving industry
$1,200 of allowance for health & wellness – health insurance, fitness membership, home office…
Flexible work arrangements
30 days/year of Work From Anywhere policy (ever wondered what working from Bali or Fiji
Sleek
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