Willware Technologies
This is a remote position.
Job Description: Salesforce Marketing Cloud Developer
Company name: Willware Technologies
Work mode: Remote/Contract
Work time: IST / UK Time Zone
Work experience: 3+ years
Job Summary:
We are seeking a talented Salesforce Marketing Cloud Developer to join our team. The ideal candidate will have a strong background in Salesforce Marketing Cloud and will be responsible for designing, implementing, and optimizing digital marketing campaigns. This role requires expertise in leveraging Salesforce Marketing Cloud’s suite of tools to drive personalized, data-driven marketing strategies that enhance customer engagement and achieve business goals.
Key Responsibilities:
Develop and execute multi-channel marketing campaigns using Salesforce Marketing Cloud, including email, SMS, social, and web.
Design and optimize customer journeys using Journey Builder to deliver personalized experiences at scale.
Utilize Contact Builder and Data Extensions to segment and manage customer data for targeted marketing efforts.
Build dynamic and personalized content using Content Builder, ensuring consistency and alignment with brand guidelines.
Implement and manage marketing automation workflows using Automation Studio to streamline processes and enhance efficiency.
Integrate Salesforce Marketing Cloud with CRM systems and other third-party platforms to ensure seamless data flow and customer experience.
Ensure all marketing activities comply with relevant regulations (e.g., GDPR, CAN-SPAM) and best practices for data privacy and security.
Work closely with cross-functional teams including marketing, sales, and IT to align strategies and achieve business objectives.
Required Skills & Qualifications:
Strong knowledge of Salesforce Marketing Cloud, including Journey Builder, Email Studio, Automation Studio, Content Builder, and Contact Builder.
Experience with data segmentation, SQL, and managing customer data within Salesforce Marketing Cloud.
Proven experience in setting up and managing automated marketing campaigns.
Ability to create and manage dynamic, personalized content for different customer segments.
Strong analytical skills with the ability to interpret data, generate insights, and optimize campaigns.
Familiarity with integrating Salesforce Marketing Cloud with other systems (e.g., CRM, ERP) using APIs and connectors.
Excellent communication skills, with the ability to work collaboratively with various teams.
Willware Technologies
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