Description
Position at GroupM
Overview of the Job
GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Senior Associates, Clients to join us. In this role, you will be responsible for a given set of key accounts to manage independently with support from your immediate Line Manager and Special Unit Teams (AdOps; Programmatic, Performance; Social Media, etc) and Implementation & Buying team.
At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
Reporting of the role
This role reports to: Client Lead
3 best things about the job: * A fun and competitive environment that combines the best of being excellent creator of creative media thinking whilst balancing the little details that matter and at the same time being part of the largest media company in the world
Working within a culturally diverse team, servicing some of the key clients in the organisation
A team leader who is willing to invest time to mentor and provide the right opportunity and guidance/training for talent who seek growth in their career path
In this role, your goals will be:
In three months:
Been up to speed with cutting edge proprietary planning tools as well as able to extract & analyse important data; validating our recommendations
You would have a pulse of the business category & knowledge of competitive frame
Worked on moderate scaled live campaigns
Have initiated contact with key media partners and understood the baseline of their offerings particularly digital
Connected with internal specialist & external stakeholders units to integrate solutions
In six months:
Be able to comprehend and apply our proprietary planning framework model in key campaigns
You would have landed live; larger scaled campaigns
You will have started to build relationships with the key decision makers within the current client portfolio
Master a flawless media execution process, working alongside various stakeholders
In 12 months:
Develop strong category acumen – from a media and business point of view
Identify a pipeline of commercially viable solutions to support our client’s goals
Have created & executed a pipeline of exciting business building ideas which could potentially be industry award winning
What your day job looks like :
As a media consultant to Client, you are required to keep yourself updated of the media landscape and read up on consumer trends
As Client’s brand custodian, you are expected to be interested in Client’s business; categories; products; competitors and target audiences
You will be given a set of brands and the autonomy to manage independently with proper guidance from your Manager and Business Director
You will be the first contact person to your set of accounts from internal and external contacts
You will be attending to requests/media tasks/assignments coming from Client, Manager and/or Business Director
You are required to monitor brands’ media budget and campaigns closely; update brands’ media flowchart; plan, implement, execute and compile post campaign reports
You will be churning data from research tools; analyse data thoroughly; write your observations; draw out the implications and provide sound actionable point
There will be a set of KPIs to be met from respective Client for the weekly, monthly, quarterly, half yearly and yearly deliverables
What you’ll bring:
Possesses over 1 year of related work experience in communication channel planning
Manages Clients’ demands and collaborated with key media partners such as MPB, Astro, Facebook or Google
Experienced on campaign management from start (addressing the brief) to end (presented Post Campaign Report) for digital and/or non-digital media
An active user of industry tools : Nielsen Clear Decision; Nielsen TAM; Kantar DTAM; GKF; comScore Media Metrix; Facebook Ads Manager; Google AdWords; Euromonitor, etc.
A regular user of Microsoft Office Excel, PowerPoint and Word
Minimum qualifications:
Bachelor’s degree (Marketing Communications or equivalent)
Strong in articulation; written communication
Possesses good story telling and presentation skills
A self-starter; is resourceful; organised; observant and is curious in nature
Have eyes for details, strong in data analyzing to provide key relevant outputs
Ability to multi-task; prioritizing work at hand and has good time management
About Malaysia
GroupM Malaysia is situated in the prime location of Mutiara Damansara, Petaling Jaya. Malaysia is a multi-racial and multicultural country, there is a strong “Muhibbah” culture in the office and there is high “Semangat” in our office as half of our talent are below the age of 30.
You can expect diversity, strong collaboration and a fun yet dynamic environment here! GroupM Malaysia provides endless opportunities for marketing, media and branding professionals, to hone their skills and capabilities. We provide the support to enable ambitions to come to life, so those looking for an exciting and challenging career in media have no better place to be in than Malaysia.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
GroupM
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