Anypear
Anypear is a headhunting and recruitment agency connecting New Zealand and Australian businesses with top overseas talent.
We’re seeking a highly motivated and result-driven Digital Marketing Specialist to help our client’s finance business. This remote role will play a key role in driving the company’s online presence, improving brand awareness, and increasing conversions through digital marketing efforts.
If you are a creative thinker with a passion for digital marketing and a desire to make a significant impact in a growing finance business, we want to hear from you!
As a Digital Marketing Specialist, you will play a significant role in developing and implementing comprehensive digital marketing strategies aligned with business objectives. This role requires a strong familiarity with Google Ads, SEO strategies, and content copywriting.
Responsibilities
Develop and implement digital marketing strategies aligning with the company’s goals
Create and execute campaigns across various digital channels, paid advertising, and search engine optimisation
Understand how ad creative elements perform for each unique advertising goal (traffic, conversions, and engagement)
Assist in analysing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
Content copywriting for company’s website and Google ads
Create reports on the growth and analytics of campaigns
Conduct keyword research and audience targeting to maximise ad performance.
Conduct market research, competitor research, understand the target audience, and identify marketing and growth opportunities.
Provide direction and feedback on visual assets for campaigns (banner ads, social posts, landing pages)
Stay up-to-date with digital marketing trends and new technologies, and make recommendations for how the company can stay ahead of the curve
Requirements
Hands-on experience with Google Ads and Google Analytics (certification is a plus)
Strong knowledge of SEO principles and tools
Solid understanding of visual branding and its role in digital marketing
Familiarity with basic design tools or the ability to give a design brief/draft effectively.
Highly motivated and results-driven individual.
Excellent analytical skills to understand data, key metrics, and align strategies.
Innovative thinker with a keen eye for detail and identifying trends.
Fluency in communicating English both in writing and verbally.
Access to your own computer/laptop and a reliable internet connection.
Nice to have
Experience using Facebook Ads (Meta) or LinkedIn Ads will be a plus.
Experienced in conducting A/B testing.
Ability to manage multiple projects and deadlines simultaneously.
Benefits
Fully remote
Competitive salary paid in NZD
Flexible hours
Anypear
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