Shoreline
Job description
We’re seeking a strategic, hands-on Digital Marketing Manager to drive Shoreline’s digital marketing engine. This role is ideal for a high-performing digital marketer seeking full ownership over digital strategy, execution, and performance.
As our Digital Marketing Manager, you’ll be responsible for delivering measurable impact across product marketing, campaign management, website optimization, and paid digital. You’ll collaborate across product and sales teams to translate technical capabilities into compelling digital narratives that engage decision makers within different customer segments (OEMs, Service Providers, Developers, Operators) across both onshore and offshore wind industries.
What you will do
Product Marketing & Launches
Own the go-to-market strategy for new product features and platform updates
Develop and execute digital product launch plans (landing pages, emails, LinkedIn campaigns, paid promotion, etc.)
Collaborate with product, creative and sales to position offerings clearly for different customer segments (OEMs, Service Providers, Developers, Operators)
Campaign Management
Plan, create, and execute integrated campaigns across email and LinkedIn to drive qualified leads and nurture prospects
Own and optimize the marketing automation flow (email journeys, lead scoring, retargeting)
Report campaign performance with insights and recommendations for optimization
Website Management (WordPress)
Own the day-to-day management and continual optimization of the Shoreline website (WordPress)
Partner with UX and engineering peers to improve UX, SEO, and conversion rates
Manage analytics tracking and A/B testing to inform improvements
Paid Search & Digital Advertising
Plan and manage performance-based campaigns on Google Ads and LinkedIn
Conduct keyword research, write compelling ad copy, and manage bidding strategies
Track ROI and conversion metrics, continually optimizing for cost-efficiency and lead quality
Ownership & Strategy
Set KPIs and digital marketing goals aligned with business objectives
Create and own the digital marketing calendar
Analyze data to inform strategy and make agile, evidence-based decisions
Be both strategic and hands-on – from writing subject lines to reviewing ad performance dashboards
Who you are
2-3+ years of experience in B2B digital marketing in SaaS, ideally in the energy/industrial sector (although not essential for application)
Proven track record running digital campaigns across email, LinkedIn, and Google Ads
Self-starter with a proactive attitude and ability to work independently
Experience in WordPress and marketing automation tools (e.g. HubSpot)
Comfortable working independently, owning strategy and execution end-to-end
Strong copywriting, data analysis, and project management skills
Passion for clean energy, digital technology, or industrial innovation is a plus
What we offer
Shape the digital presence of a fast-growing leader in renewable energy
Collaborate with smart, driven people in a supportive and mission-driven culture
Take full ownership of your function and grow into a senior marketing leadership role
The opportunity to become a member of a fast-growing and venture-backed company with tremendous global potential, where your contribution will make a significant difference.
An international work environment, with a team of knowledgeable and dedicated people that together create amazing services and software for our customers
A work environment focused on honesty, transparency, autonomy, accountability, and balance
Remuneration package matching your qualifications and market conditions
About us
At Shoreline Wind, we imagine a world in which it takes far less time and resources to design, construct, and operate renewable energy power plants that can contribute to a significant increase in the amount of renewable energy that gets deployed globally.
The Shoreline Platform accelerates the deployment of renewable energy by offering a fully integrated, lifecycle SaaS Super App designed to streamline the design, construction, and operation of wind energy power plants. Leveraging our proprietary AI technology, we provide users with intelligent insights, precise forecasts, and performance optimizations that drive efficiency during the design, analysis, planning, executing and reporting of renewable energy operations.
Shoreline
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