Paid Marketing Analyst Job Remote
Job Title: Paid Marketing Analyst
Hiring Organization: Remote
Location – Locality: Nairobi
Location – Region: Kenya
Industry: Communication
Job Type: Full Time
Salary: KES
Date Posted: 07/23/2025
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Paid Marketing Analyst Job
About the Role
We’re looking for a data-savvy Paid Marketing Analyst to support and optimize our paid media efforts across search, social, and display. You’ll work closely with our campaign managers to uncover insights, identify growth opportunities, and ensure we’re investing efficiently to drive performance. This is a great opportunity for someone with strong analytical instincts who’s eager to take the next step in digital marketing.
What you bring
Hands-on experience with paid media campaigns (search, social, and display) with a global focus
Strong grasp of marketing metrics (CPC, CPA, CTR, ROAS, etc.) and how to interpret them
Comfort working with large datasets and conducting detailed performance analysis
Proficiency with tools such as Google Ads, Meta Ads Manager, Google Analytics, Looker, Excel, or similar BI platforms
A curious, analytical mindset with a strong attention to detail
Excellent communication skills and ability to turn data into actionable insights
Bonus: Experience with SQL, Python, or data visualization tools (e.g., Tableau, Power BI)
Key Responsibilities
Monitor, analyze, and report on paid campaign performance on Google Ads (Meta, LinkedIn, and programmatic/display channel knowledge a plus)
Identify trends, anomalies, and opportunities within campaign data to inform optimization strategies
Assist in A/B testing, creative performance reviews, and bid strategy evaluations
Partner with the paid marketing team to improve audience targeting, conversion funnels, and landing page effectiveness
Create dashboards and reporting templates in tools like Looker, GA4, or Excel/Sheets
Work closely with finance and operations to ensure spend pacing and ROI targets are met
Keep up to date with platform changes and industry benchmarks
Corporate Staffing
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