CRM Lead Remote

CRM Lead (Remote, Lisbon, Portugal)
Our client is a pioneering tech company that is revolutionising the retail sector in Africa by offering a unique door-to-door delivery app. They are now seeking a CRM Lead who will set and monitor marketing strategies that will foster profitable long-term relationships with clients.
Role Purpose
In this role, you will own the entire CRM function for our client all the channels (email, push, SMS, etc) + segmentation + data analysis and work with a diverse marketing team based across the globe. You will coordinate with the Head of Marketing & Growth to boost the companys market presence and increase customer engagement.
To be successful in this position, you should have solid experience with Customer Relationship Systems, Marketing automation, customer life cycle stages, and KPI metrics. You should also be able to identify new opportunities and proactively address customer concerns. Ultimately, we want you to increase revenues and achieve business goals by building a customer-oriented company.
Responsibilities

Monitor relationships with existing customers through CRM systems

Ensure the CRM system provides an effective sales funnel

Develop and implement marketing techniques that will drive new customers

Set specific life cycle marketing strategies to retain customers

Plan, manage, and measure multichannel marketing campaigns

Suggest new methods to address customers needs

Track marketing metrics and trends, like click-through rate and conversion rates

Assist with organizing promotional events to reach prospective customers

Review and select CRM software that meets our companys needs

Conduct market research to follow trends and competition

Qualifications

Proven work experience in a marketing-related role

Solid background in customer acquisition or customer life cycle strategies

Technical expertise in CRM and analytical systems

Knowledge of online marketing methods and best practices

An ability to manage marketing projects end-to-end

Strong communication skills along with a customer-oriented attitude

Strong analytical skills

Fluent English is a must.

Experience in e-commerce or mobile apps is a big plus

BSc in Marketing or relevant field

Atrium HR Consulting