Remote in The Netherlands
Malta Hybrid
As CRM Manager – Netherlands, you will be responsible for designing and executing the CRM strategy tailored specifically for Dutch players. Your goal is to drive player activation, retention, and loyalty through relevant, compliant, and engaging campaigns. You will play a key role in localising the brand experience and maximising customer lifetime value in a highly regulated and competitive landscape.
Key Responsibilities:
Plan, execute, and optimise multi-channel CRM campaigns (email, SMS, push, on-site messaging, etc.) focused on the Dutch player lifecycle
Collaborate with central marketing, product, data, and compliance teams to ensure local initiatives are aligned with the global strategy
Use customer insights and segmentation to personalise offers and promotions
Ensure all campaigns are fully compliant with Dutch gambling laws and regulations (KSA)
Monitor CRM KPIs and performance metrics; report on campaign effectiveness and adjust strategies accordingly
Manage and maintain customer databases and segmentation
Support player reactivation and VIP engagement in collaboration with the Customer Support and VIP teams
Act as the CRM voice for the Netherlands internally, advocating for the local player and market needs
Requirements:
Minimum 3 years’ experience in CRM or Lifecycle Marketing, ideally in the iGaming or online entertainment industry
In-depth knowledge of the Dutch iGaming landscape and customer behavior
Native-level Dutch and fluent English language skills (written and verbal)
Experience with CRM platforms such as Optimove, Braze, Salesforce, or similar
Strong analytical mindset and experience working with BI tools like Looker, Power BI, or Tableau
Hands-on knowledge of customer segmentation, retention strategies, and A/B testing
Familiarity with GDPR and Dutch gambling compliance regulations
Detail-oriented with excellent organizational and project management skills
Passion for gaming and a data-driven approach to decision-making
Nice to Have:
Experience working with regulated markets and local authorities like Kansspelautoriteit (KSA)
Understanding of gamification mechanics and bonus optimisation
Background in UX/CX as it relates to player journeys and CRM automation
What We Offer:
A competitive salary package
Flexible working arrangements (remote/hybrid)
A fast-paced and collaborative international environment
Career growth opportunities within one of the industry’s most innovative brands
The chance to shape the local CRM strategy of a leading global iGaming company
Boston Link
You must sign in to apply for this position.