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Join an innovative and rapidly growing iGaming/online casino company based in Hong Kong that thrives on creativity and cutting-edge technology. Our client is seeking an experienced CRM Manager in Limassol (Remote or Hybrid).
Benefits:
Competitive salary with performance-based incentives
Annual bonus based on performance
Flexible working arrangements (remote/hybrid)
Professional development opportunities in a growing industry
Collaborative and innovative work culture
Access to industry-leading CRM and data tools
about the role
RESPONSIBILITIES
Campaign Development & Execution: Design and implement engaging CRM campaigns, including onboarding, retention, reactivation, and loyalty initiatives to maximize player engagement.
Segmentation & Personalization: Use data-driven segmentation techniques to deliver personalized messaging and experiences for different player groups, enhancing relevance and engagement.
Lifecycle Management: Manage and optimize the player lifecycle, tracking engagement metrics and developing initiatives that enhance player lifetime value.
Data Analysis & Insights: Analyze player behavior and campaign performance using CRM tools, generating insights to inform future strategies and improvements.
Collaboration with Marketing & Product Teams: Work closely with the marketing, product, and data teams to ensure alignment on campaigns, product launches, and player journey enhancements.
A/B Testing & Optimization: Develop and conduct A/B tests on campaigns, continually refining strategies to improve conversion and retention rates.
Compliance & Responsible Gaming: Ensure that all CRM campaigns adhere to regulatory requirements and promote responsible gaming practices.
CRM Tools Management: Oversee CRM software usage and performance, exploring additional tools and integrations to enhance CRM capabilities.
basic information:
REQUIREMENTS
Industry Experience: Proven experience (3+ years) in a CRM Manager or similar role within the online gaming/iGaming industry.
Data-Driven Mindset: Strong analytical skills with the ability to interpret CRM data, identify trends, and make strategic recommendations.
Experience with CRM Platforms: Proficiency in using CRM tools and automation platforms such as FastTrack (preferred) Salesforce, HubSpot, Optimove, or similar.
Strong Communication Skills: Ability to craft compelling messages, work cross-functionally, and manage projects across teams.
Project Management Skills: Organized and detail-oriented with experience managing multiple campaigns and deadlines simultaneously.
Compliance Knowledge: Understanding of online gaming regulations and responsible gaming practices.
Preferred Qualifications:
Experience in player segmentation, retention strategies, and VIP management
Familiarity with casino games and player preferences in the online gaming sector
Background in customer lifecycle management and digital marketing
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