smile.com.au
Smile is a national digital health company with almost 20 years in the industry, comprising 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments plus more recently, Retail Dental Cover and Corporate Dental Cover.
Smile is committed to revolutionising quality healthcare accessibility and affordability for the people of Australia. Smile is the top-rated dental cover in the country, offering Retail Dental Cover to the public and Corporate Dental Cover to companies and their teams across Australia.
Smile has been operating successfully with a globally distributed team since 2017.
The Role
KEY PERFORMANCE INDICATORS
Email and Notification Engagement Metrics: Increase key email performance metrics (open rates, click-through rates, conversion rates, unsubscribe) and optimise mobile app notifications to improve click-through and conversion
Onboarding: Implement and optimise campaigns designed to improve new member onboarding, including mobile app usage, choosing a dentist and scanning invoices and increasing member engagement metrics (e.g. rewards, referrals, open rates, click-through rates).
Retention: Implement and optimise email and app notification campaigns designed to improve the retention of current subscribers
Innovation and Optimisation: Implement new AI-driven CRM features or strategies quarterly to enhance efficiency and effectiveness
KEY RESPONSIBILITIES
Develop and execute a comprehensive CRM strategy aligned with business goals to drive YOY sales growth and retention rates to meet or exceed goals.
Onboarding, engaging, and renewing members through email, SMS, and in-product touchpoints.
Developing processes to help the company get closer to our members, generating insights that improve our members’ experience and the marketing programs that attract and retain them
Implement campaigns to increase app downloads, dental invoice scans, and overall app engagement.
Design and execute rewards programs and referral initiatives to enhance member engagement.
Leverage tools within ActiveCampaign, including AI, to optimise member engagement and conversion rates.
Collaborate cross-functionally with marketing, sales, and product teams to enhance member journeys and experiences.
Develop personalised communication strategies for renewals and proactive member support.
Leverage predictive analytics to identify at-risk members and implement preemptive retention measures.
Design and execute targeted email campaigns, workflows, and automation sequences to nurture leads and increase conversions.
Implement a continuous testing strategy to evaluate the business impact of new subject lines, email creative, and email frequency
Utilise data analytics and AI-driven insights to optimise campaign performance and member segmentation.
Oversee CRM database integrity and ensure accurate member data management.
Analyse member behaviour, trends, and feedback to inform strategic decision-making and improve the member experience.
Stay updated on CRM technologies and industry best practices to drive continuous improvement and innovation in member engagement strategies.
Ideal Profile
REQUIREMENTS
This FULL-TIME ROLE will only suit someone who also meets the following requirements:
Has a passion for excelling in all they do, and this is evidenced in references provided in your application
Has extensive experience and evidence of achieving exceptional results in CRM Management
Can be analytical, strategic, and creative when the role requires it
Has perfect spoken & written English
Has the highest integrity
If you believe you are a great fit for the role and meet ALL requirements above, we are looking forward to hearing from you!
What’s on Offer?
100% Remote: Enjoy the flexibility and convenience of working from anywhere.
Full-Time Position: Secure a stable and consistent work schedule.
Similar Time Zone: Work seamlessly with a team in a compatible time zone.
Established Company: Join a nearly 20-year-old successful & growing organisation.
National Presence: Be part of a national Australian company.
Meaningful Work: Contribute to a noble mission to revolutionise quality healthcare accessibility and affordability.
Top-Tier Leadership & Team: Collaborate with ‘A’ leadership and ‘A’ players, including a successful Australian/Canadian Founder & CEO and a successful Silicon Valley CMO.
Excellent Culture: Thrive in a positive and supportive work environment with a long-serving team.
Advanced CRM Technology: Cutting-edge CRM platform (ActiveCampaign) and supporting tools such as PowerBI, Asana, etc.
Data-Driven Decision Making: Enjoy prioritising data-driven strategies that ensure you make informed decisions, personalise marketing efforts, and improve customer satisfaction.
smile.com.au
You must sign in to apply for this position.