Digital Ads Specialist (REMOTE – Work From Home)

helloassist is looking for a Digital Ads Specialist (REMOTE – WFH) who will play a pivotal role in executing and optimizing our digital advertising campaigns across platforms like Google, LinkedIn, and Meta.
The Digital Ads Specialist needs to have experience in digital marketing, campaign management, and analytics. The ideal candidate will be adept at driving engagement, improving ROI, and supporting our business growth objectives through effective advertising strategies.
We’re a small, fast-growing startup on the lookout for versatile team members ready to dive into new skills like fine tuning processes and crafting business policies. You’ll be a key player in our core team, driving processes and development. Success here means thriving under pressure and nailing the details. With high expectations and minimal hand-holding, you’ll need to be a pro at figuring things out on your own. As they say, startups aren’t for everyone—they’re the wild west of the business world.
Think you’re a resourceful go-getter? We want you on our team!
What We Offer:

Competitive Salary: 35,000 – 45,000 PHP/month, based on your experience

Remote Work: Enjoy the flexibility of working from home

Paid Time Off: Paid leaves and holidays to recharge and relax

Health Benefits: Enroll insurance plans from the HMOs of your choice

Growth Opportunities: Training programs to boost your skills

Mentorship: Access to mentor programs for career development

Rewards: Milestone recognition and bonus programs

Performance Bonuses: Earn extra for your outstanding work

Results We Expect:

Weekly performance reports on paid search campaigns to drive optimization.

Monthly setup documentation for lead generation tracking tools and performance reviews.

Bi-weekly drafts of ad copy and visual/video concepts aligned with campaign objectives.

Monthly analysis reports providing insights and recommendations based on campaign data.

Monthly budget tracking spreadsheets and ROI summaries for effective ad spend management.

Collaboration briefs from meetings with content teams to ensure strategic alignment.

Quarterly research reports on market trends and competitor analysis to inform strategy.

Monthly summaries of digital marketing trends with suggestions for adaptations to stay competitive

Your Responsibilities:

Help manage, monitor, and optimize paid search campaigns across platforms like Google Ads, LinkedIn, and Meta, ensuring seamless day-to-day execution and achieving desired outcomes.

Support lead generation initiatives by setting up and monitoring tracking tools such as Google Tag Manager and Google Analytics, ensuring accurate data collection and actionable performance insights.

Collaborate closely with the Digital Marketing Manager to draft engaging ad copy and assist in conceptualizing video content ideas. Coordinate with designers to bring these concepts to life while ensuring they align with campaign objectives across platforms like LinkedIn and Meta.

Assist in compiling and analyzing campaign reports from tools like Google Analytics. Identify trends, assess key metrics, and work with the Digital Marketing Manager to recommend improvements for better performance.

Help track and manage advertising budgets across platforms like Google Ads, LinkedIn, and Meta, learning how to keep campaigns within budget while optimizing ROI through hands-on experience.

Coordinate with content creators to ensure that ad content (visuals, copy, and videos) aligns with campaign goals and brand messaging on platforms like LinkedIn and Meta. Act as a bridge between creative teams and marketing goals.

Assist in gathering and organizing market and competitor insights. Present findings to the team to support adjustments in strategy and campaign direction.

Continuously learn about emerging trends in digital advertising, with a focus on video marketing, and share relevant insights with the team to maintain a competitive advantage.

Minimum Requirements:

3-5 years of experience in digital marketing, with a focus on digital advertising.

Proven track record of developing and executing successful advertising campaigns.

Strong understanding of Google Marketing Platform (Google Ads, Google Analytics, Google Tag Manager) and social media advertising (Meta, LinkedIn).

Familiarity with SEO, SEM, and PPC strategies

Excellent written and verbal communication skills

Creative thinker with strong problem-solving skills

Experience working on a Graveyard Shift

Experience of taking little direction and figuring things out on their own

Preferred Skills:

Experience in Outsourcing industry, or any relevant industries

Experience in using Project Management software such as Asana, Trello, etc

Knowledge of digital marketing and social media outreach techniques

Proficiency in using marketing tools and platforms, such as Google Analytics and social media management tools.

The helloassist Values
Adaptability
We lead with empathy and take care of one another. The ability to change and adjust one’s behavior or strategy based on the shifting demands of the organization, market, or general circumstances. Being proactive and resourceful in new environments with the capacity to bounce back from setbacks.
Client-Centric
Our goal is to make it easier for our clients to see success in less time and with less effort and sacrifice. We don’t have to “acquire” clients; our clients do that for us. “Client-centricity isn’t about focusing on the client to the exclusion of everything else; it’s about considering the client in every decision you make.” -Anonymous
Simplification And Systemization
We work to identify the root cause of issues and then create the simplest system to solve it once and for all. In a quest to get and be “more,” it’s very easy to add ”more,” but we prefer having and doing less to achieve “more”. “The more constraints one imposes, the more one frees one’s self.” -Igor Stravinsky
Accountability
To blame someone else is to admit you are powerless. We do what is asked and then some. If someone else messes up it was our fault for counting on them in the first place. Complaining and excuses will not be tolerated. “Responsibility equals accountability equals ownership. And a sense of ownership is the most powerful weapon a team or organization can have.” -Pat Summitt
Radical Transparency
Transparency builds trust, trust builds teams, and teams build companies. Transparency sometimes means revealing your flaws, which only creates more trust, which only builds better companies. “If you are handling things well, radical transparency will make that clear, and if you are handling things badly, radical transparency will make that clear as well, so it helps to maintain high standards.” -Ray Dalio
We Improve Daily
Everyday is a chance to learn something new. Relentless and persistent, we pursue to improve and better ourselves with each day that passes. No matter how small, a win is a win and we will celebrate it. “Action leads to insight more often than insight leads to action.” -Unknown
Adaptability
The ability to change and adjust one’s behavior or strategy based on the shifting demands of the organization, market, or general circumstances. Being proactive and resourceful in new environments with the capacity to bounce back from setbacks.
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