Who are you?
As the digital marketing manager for APAC, you will be responsible for developing and executing strategic digital marketing programs across Asia Pacific. The digital program will drive brand awareness, generate leads and accelerate pipeline opportunities across key markets in APAC.
The right candidate for this role is a marketing strategist with hands-on experience in digital media planning, tracking and conversion funnel optimization, and managing projects across multiple channels (e.g. paid social, programmatic, search, etc) in collaboration with cross-functional teams. You have sound knowledge of digital media channels, including Google Ads (Display, Video and Search), paid social (Facebook, Instagram, Linkedin, Twitter), and platforms for PPC management. You are analytical and experienced in measuring the effectiveness and impacts of digital marketing programs that drive conversions, pipeline and revenue and proactively driving different ways to optimize performance. You derive customer insights from CRM and other automation tools.
Meet the team
The APAC Marketing team at Meltwater is the growth engine for the business. The team focuses on demand generation to drive sales by working closely with regional sales leadership and global cross-functional teams to support Meltwater’s continued growth in the region.
What will you be doing?
Take the lead with digital ad campaigns to drive brand awareness, engage audiences and generate demand through multiple digital channels — Google ads, LinkedIn ads etc..
Partner with the Field Marketing Managers on country specific strategy to deliver quarterly demand gen targets
Work with our regional digital agency to manage day-to-day digital media operations such as campaign set-up and optimisation to maximise engagement, conversion rate and overall ROI
Manage creative marketing material development (landing pages, ads, copy)
Communicate actionable insights to key stakeholders and make recommendations for optimisation.
Work with cross-functional teams to create reporting and real-time dashboards for evaluating digital media campaign performance and optimise budget allocation
Own and develop marketing automation processes that emphasize on lead generation and lead nurturing
What we would like to see from you
Bachelor’s degree, preferably in business, marketing or equivalent
3-5+ years’ experience in digital marketing (preferably with a B2B focus), with strong understanding of digital marketing tools, platforms and best practices
Proficiency with Salesforce, Tableau, Google Analytics, Google Data Studio, Google Search Console, Google Tag Manager, Marketo and social media advertising (e.g. Facebook, LinkedIn)
Experience managing PPC, SEO, Email marketing campaigns and Marketing automation programs
Experience managing stakeholders across countries in APAC and globally is preferred
Passion for social media and media intelligence, an entrepreneurial spirit, and the ability to quickly grasp technology concepts
Detail-oriented and highly organized
Curious, proactive and enjoys testing new things
Results driven with ability to quantify performance and optimize results
An excellent communicator with a collaborative spirit
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