ZAPGroup Inc.

About us
Bringing the offline to online digitizing retail and restaurant rewards and e-commerce
ZAP is the leading loyalty and rewards startup in the Philippines. We work with over 2,000 merchants to bring their brick-and-mortar stores online.
Starting from loyalty and rewards, ZAP has pioneered the first mobile number-based loyalty program in the country with over 5 million members. Removing all possible points of friction for the consumer, points are awarded using just a mobile phone number no apps, mobile data, or cards needed.
Further bridging the offline-to-online gap, ZAP has partnered with the worlds largest e-commerce provider, Shopify, to help restaurants launch their e-commerce platform. Our E-Store turnkey solution integrates with third-party payment and delivery services to allow restaurants to launch their e-store in just a few days.
Why join us?
We value the growth and welfare of everyone in our team. To support these, we offer the following:
Remote work
Flexible work schedule
Leave benefits
Agile work culture
Challenging projects
Friendly work atmosphere
Job Description: As an Email Marketing Specialist, you will be responsible for creating, implementing, and optimizing email marketing campaigns using MailChimp. You will work closely with the marketing team to develop strategies that increase engagement, drive traffic, and boost conversions.
Key Responsibilities:

Develop and execute email marketing campaigns to promote products, services, and events

Design engaging email templates using MailChimp’s drag-and-drop editor

Segment email lists based on user behavior, demographics, and other relevant criteria

Conduct A/B testing to optimize email performance and improve key metrics

Monitor and analyze campaign performance using MailChimp’s analytics tools

Collaborate with the content team to create compelling email content

Ensure emails comply with industry policies and best practices

Stay up-to-date with the latest trends and best practices in email marketing

Other related tasks that may be assigned

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