Marketing / Vilnius / Hybrid Remote
We are looking
for a Head of Marketing Programs, who will act as the right hand to the CMO in driving performance marketing excellence across Kilo Health’s portfolio of 20+ companies, both digital and e-commerce. You’ll lead cross-company growth initiatives, develop proof-of-concept paid media strategies, and work with internal stakeholders to align execution across teams. This is a senior, high-impact role for a strategic operator who is hands on and deeply understands the mechanics of PPC and media buying – particularly on platforms like Meta — as well as is curious and motivated to unlock the next media platform for Kilo Health group.
Get ready to
Lead multi-company performance marketing initiatives to unlock new growth levers across the Kilo Health portfolio
Partner with CEOs, CMOs, and growth teams from various Kilo Health’s companies to align on PPC strategy, execution, and resourcing
Design and coordinate pilot programs, focusing on new channel approaches, bidding strategies, funnel experiments, etc.
Collaborate with data, creative and martech leads to define measurement frameworks and KPIs, produce high-performing ads, landing pages, and media buying strategies
Advise teams and get your own hands dirty with PPC accounts from launch to multi-million dollar acquisition budgets on their media buying strategy and execution, ensuring cost-effectiveness, optimal resource use and business impact
Work with external partners (e.g. TikTok, Hyros) to test platform tools and measure results
Analyze program outcomes, package learnings, and recommend scalable solutions for broader adoption
Act as a catalyst for change in how media buying is executed and evaluated across the group
We expect you to
Have 8+ years of hands on media buying experience in digital marketing, focusing on user acquisition and media buying within a digital environment (additional e-commerce experience is a plus)
Possess up to date deep Meta media buying expertise (additional channels are a plus)
Demonstrate strong strategic thinking combined with project execution experience across multiple teams
Have experience working in matrixed or portfolio-style organizations is a strong plus
Manage stakeholder relationships across functions and seniority levels effectively
Demonstrate confidence, comfort and emotional intelligence in driving change and navigating ambiguity
Be data-literate: able to understand attribution models, campaign analytics, and incrementality testing
Salary
Gross salary range is 6500 – 8000 EUR/month.
Location
Vilnius, Lithuania: 4 days onsite, 1 flexible day remote.
Kilo Health
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