Pentasia
Job Reference: 36803
In-App Media Buyer
Location: In-office Israel or Cyprus or Remote
Job Description:
The In-App Media Buyer will be responsible for planning, managing, and optimizing in-app advertising campaigns with the aim of acquiring high-quality users, driving app installs, and maximizing ROI for mobile apps.
The role requires expertise in strategic media placements and performance metrics analysis to continually optimize campaign outcomes.
Key Responsibilities:
Develop and execute in-app advertising strategies aimed at user acquisition and retention.
Plan, buy, and optimize in-app media campaigns across various DSPs and ad networks.
Monitor campaigns and adjust them based on key performance metrics like CPI, ROAS, and retention.
Manage budgets and optimize media spend for maximum ROI.
Conduct A/B testing and experiments to optimize creatives, targeting, and bidding strategies.
Requirements:
Proven experience in in-app media buying or a similar role in mobile marketing.
Strong understanding of mobile app user acquisition and in-app advertising ecosystems.
Proficient with in-app advertising platforms (AppLovin, IronSource, AdMob, etc.).
Analytical mindset and data-driven approach to decision-making.
Familiarity with tools like Adjust, AppsFlyer, or Firebase.
Ability to manage multiple campaigns in a fast-paced environment.
Preferred Qualifications:
Experience with large budget management and scaling app growth.
Prior experience with programmatic buying platforms.
Passion for mobile technology and gaming apps.
Gambling experience is essential.
Spanish-speaking candidates are a significant advantage.
If that’s you let’s start your journey to elavate your career! APPLY NOW or email me directly at: [email protected]
Pentasia
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