Hike
Why does your role matter? ๐๏ธ
Imagine a world where countless brands exist, but none of them stand out or connect with people on a deeper level. Now, imagine a brand that resonates so strongly with its audience that it becomes a part of their identity. As the Lead, Brand Marketing, that’s your mission. You are not just building a brand; you are shaping its voice, its image, and the emotional connection it has with its audience. As a true category creator, you’ll elevate our brand beyond gaming, creating compelling narratives that transform public perception. You’ll transform Rush Gaming Universe (RGU) into more than just a nameโinto a brand that people love, trust, and feel a part of. This is your chance to redefine how people perceive and engage with casual gaming in India.
What would your role look like? ๐
As the Lead, Brand Marketing, you will be the architect of our brand’s identity, responsible for shaping how 100s of millions of people perceive and connect with the Rush Gaming Universe. Your mission? To build and elevate RGU into a brand that not only stands out but also resonates deeply with our audience.
This role requires a strategic thinker, a storyteller, and a visionary who can translate ideas into powerful brand experiences. Youโll be crafting the brandโs voice, guiding its image, and ensuring every touchpoint reflects our core values. At Hike, weโre not just redefining gaming; weโre creating a brand that people love and trust. If youโre ready to lead this transformation and make a lasting impact in the industry, the role of Lead, Brand Marketing awaits you. Are you ready to shape the future of RGU?
Wanna Hike? / Introduction ๐
At Hike, weโre building the Rush Gaming Universe ๐ฎ ๐ฒ ๐ฐ
We’re taking gaming, one of the fastest-growing segments of entertainment in India, and converting it into a brand new source of economic opportunity. We’re building a new kind of game economy where players can play, earn & grow
Hike Code ๐( Our core cultural values )
The Hike Code is our value system. We aim to live and breathe by these every single day. They inspire us to be the best we can be and they are weaved into every part of our decision-making, how we review performance and much more. We have 9 core values:
Top Talent in Every Role โ Both a quest for greatness & shared values are important to us ๐ฆธโโ๏ธ
Owner not a Renter โ Proactive & radically responsible. Everyone is an owner ๐ค
Pro-Sports Team โ Strength-based, results-driven with a “team-first” attitude โฝ๏ธ
Customer Obsession โ We exist to delight our customers ๐
Think Deeply & Exercise Good Judgement โ Clear mind, obsession to simplify & data-informed ๐โโ๏ธ
Build & Make Magic โ Courage to walk into the unknown and pioneer new fronts ๐
Be Insatiably curious & keep Improving โ Curiosity to acquire new perspectives, quickly ๐จโ๐ซ
Move Fast & Be Dynamic โ Ruthless prioritization & move fast ๐โโ๏ธ
Dream Big, Be Bold & Think Long Term โ Courage to climb big mountains ๐
Do these resonate with you?๐ If so, read on! ๐
Here are the skills & experience we are looking for.. โ๏ธ
6+ years of full-stack brand marketing experience, especially with a strong, high-quality consumer brand (gaming and/or technology products is a bonus)
Brand Passion: Demonstrated experience obsessing over connecting emotionally with consumers and enhancing brand loyalty.
Frugality-focused: Crafts impactful brand campaigns that deliver strong ROI, finding creative ways to maximize visibility and engagement.
Strategic Thinker: Understands brand levers and their influence on business outcomes, staying ahead of risks to brand integrity.
Expert in ATL and BTL Marketing: Combines broad-reach campaigns with targeted engagement for maximum brand impact.
Innovative: Demonstrated creating new digital and physical brand experiences that set the brand apart.
Data-driven: Uses market trends and consumer insights to craft compelling brand stories and strategies.
Customer-Centric: Ensures brand initiatives align with consumer behaviour and market demand, focusing on what truly matters.
Metrics-Focused: Leverages simple metrics to drive brand success, aligning efforts with key performance indicators.
Decision-Maker: Moves fast with high-quality decisions, understanding when to take calculated risks.
Master of Positioning: Ensures effective communication of the brandโs value propositions across all markets.
Category Pioneer: Drives market strategy to establish the brand as a leader in real-money gaming.
How youโll make the magic happen.. ๐จโจ
Strategy โ Develop and execute a brand strategy that positions RGU as the best and most trusted choice in the play and earn gaming space both in India and globally
Strategy โ Craft a compelling brand story that shapes the perception of casual gaming by highlighting the skill, fun, and community aspects of our platform
Strategy โ Create high-impact brand strategies and campaigns that deliver strong results while being resource-conscious
Strategy โ Prioritize spending on high-leverage activities to maximize ROI and contribute directly to brand growth and international expansion
Strategy โ Analyze market trends, consumer behaviours, and competitive landscapes to craft spot-on strategies for target audiences
Innovation โ Create breakthrough marketing that stands out and has never been thought of before
Innovation โ Leverage AI and automation to optimize marketing, campaign targeting, and customer engagement
Operations โ Collaborate with internal teams to ensure brand alignment across all touchpoints and refine messaging that highlights RGUโs unique value propositions
Operations โ Monitor key metrics, making data-driven decisions to fine-tune strategies and drive market growth in India and internationally
Leadership โ Establish strategic partnerships that amplify brand visibility and credibility, collaborating with influencers, industry leaders, and cultural icons
๐ฐ Benefits โ We have tremendous benefits & perks. Check out to know more
Hike
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