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A leading SG-based telecoms client is looking for a LinkedIn Strategist (Freelance, Remote) who will develop and execute social media strategies, particularly for the LinkedIn platform.
RESPONSIBILITIES
Develop and implement a comprehensive social media strategy for a B2B tech brand, covering key platforms like LinkedIn and the client’s web page.
Create and curate engaging, high-quality LinkedIn content that resonates with the target audience of technology decision-makers and business leaders.
Manage the full LinkedIn content creation process, from ideation to publishing and community engagement.
Maintain a LinkedIn content calendar to ensure a steady stream of relevant and timely platform updates.
Analyze LinkedIn performance and usage metrics to optimize the LinkedIn strategy and content.
Develop and implement a strategy for sustainability-focused LinkedIn content.
Monitor industry trends and competitor activity to identify opportunities and refine the social media approach.
REQUIREMENTS
Previous experience in LinkedIn marketing, social media strategy, content marketing, or a related field, focusing on B2B tech audiences.
Proven track record of successful social media strategies and campaigns, particularly on the LinkedIn platforms and company website.
Excellent writing, editing, and content creation skills, with the ability to develop compelling, on-brand social media posts.
Strong understanding of social media performance metrics and analytics, including the ability to measure and report on critical KPIs.
Familiarity with social media management tools, content calendars, and best practices for community engagement.
Adaptable and creative mindset, with the ability to generate innovative LinkedIn ideas and concepts.
Collaborative approach, with the ability to work cross-functionally and align social media efforts with broader marketing and business goals.
Passion for the B2B tech industry and staying up-to-date with market trends and developments.
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