Forbes Advisor
Company Description
At Forbes Advisor, our mission is to help readers turn their aspirations into reality. We arm people with trusted advice and guidance, so they can make informed decisions they feel confident in and get back to doing the things they care about most.
We are an experienced team of industry experts dedicated to helping readers make smart decisions and choose the right products with ease. Forbes Advisor boasts decades of experience across dozens of geographies and teams, including Content, SEO, Business Intelligence, Finance, HR, Marketing, Production, Technology and Sales. The team brings rich industry knowledge to Marketplace’s global coverage of consumer credit, debt, health, home improvement, banking, investing, credit cards, small business, education, insurance, loans, real estate and travel.
Job Description
Forbes Advisor is looking for a Paid Search manager to join the Forbes Advisor Performance Marketing team, focusing on supporting one of Forbes’ business verticals. Proven account management is essential to be successful in this role. If you’re looking for challenges and opportunities similar to those of a start-up, with the benefits of an established, successful company, read on.
The position, reporting into the SEM Lead, will help Forbes Advisor performance marketing across paid search. The ideal candidate for this role will possess a unique blend of managerial skills, the ability to delegate responsibilities to junior team members, and a hands-on approach, eagerly diving into the details to personally contribute to the success of our paid search initiatives.
Responsibilities:
Performance
Accountable for achieving the performance targets of your channel
Explaining variance in performance against target to leadership and other stakeholders in management commentary (and in other forums as required)
Directing and supporting your team members in determining the optimal tactics and approach to realise the commercial priorities.
Define short-term and longer-term strategies and implement them with the support of direct reports. Provide recommendations and execute strategies for keyword and audience opportunities, campaign structuring, targeting, display network, and other areas of paid search to deliver performance goals.
Work with your team to develop a testing roadmap for your categories, ensuring wins are rolled out quickly and communicated with the wider team
Keep up to date with search engine and PPC industry trends and developments.
Utilize data-driven analysis insights, identify opportunities, and make recommendations for performance optimisations.
Review and advise their team on findings from monthly account audits and ensure appropriate actions are being taken on time.
Generate innovative ideas to challenge and reshape existing best practices.
Build strong relationships with Business Development, working collaboratively to improve and grow owned categories
Capability
Directly manage one or more search specialists, providing guidance and performance feedback through regular one-on-one meetings and formal reviews.
Establishing a coaching and development mindset in your team and leading by example where appropriate.
Determining the mix between short-term commercial BAU and long-term capability development (e.g., roadmap/testing)
Delivering or facilitating training and development for your team.
Setting OKRs and conducting quarterly reviews for your team.
Professional Competencies:
Passion for Search and digital marketing.
Highly motivated individual with a proven track record for exceeding expectations.
Outstanding ability to think creatively and identify and resolve problems
Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere
High levels of autonomy and self-motivation
Excellent analytical, organizational, project management, and time management skills
Requirements:
Proven 5+ years’ experience in PPC/SEM working on Google and Microsoft ads. At least 2 years of line management experience
Proficiency in managing large-scale PPC accounts.
Experience with website analysis using a variety of analytics tools, including Google Analytics as well as internal reporting tools.
Experience using external competitive research tools such as SEM Rush
Proven experience using smart bidding strategies.
You enjoy working in a team environment and look forward to supporting the business to meet required goals.
What Success Looks Like:
Strong growth in channel revenue and profit with the team hitting marketing performance targets
The team is highly engaged, with strong succession, low regretted-churn, and a high proportion of future leaders
The team is perceived to be high performing and world-class, with strong relationships across all stakeholders
Benefits:
Competitive salary
Medical, dental, and vision coverage
35 Days of PTO (Including Bank Holidays)
Day off the 3rd Friday of every month
Disability coverage
Employee assistance program
Paid parental leave program
Additional Information
Forbes Advisor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
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Forbes Advisor
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