At Hike, weโre building the Rush Gaming Universe ๐ฎ ๐ฒ ๐ฐ
To know more, check out .
As a Paid Marketing Manager you will have a unique blend of strategic and tactical skills and be accountable to maintain, enhance, and execute business tactics aimed at preserving customers and improving value.
Hike Code ๐( Our core cultural values )
The Hike Code is our value system. We aim to live and breathe by these every single day. They inspire us to be the best we can be and they are weaved into every part of our decision-making, how we review performance and much more. We have 9 core values:
Top Talent in Every Role โ Both a quest for greatness & shared values are important to us ๐ฆธโโ๏ธ
Owner not a Renter โ Proactive & radically responsible. Everyone is an owner ๐ค
Pro-Sports Team โ Strength-based, results-driven with a “team-first” attitude โฝ๏ธ
Customer Obsession โ We exist to delight our customers ๐
Think Deeply & Exercise Good Judgement โ Clear mind, obsession to simplify & data-informed ๐โโ๏ธ
Build & Make Magic โ Courage to walk into the unknown and pioneer new fronts ๐
Be Insatiably Curious & Keep Improving โ Curiosity to acquire new perspectives, quickly ๐จโ๐ซ
Move Fast & Be Dynamic โ Ruthless prioritization & move fast ๐โโ๏ธ
Dream Big, Be Bold & Think Long Term โ Courage to climb big mountains ๐
Skills & experience we’re looking for ๐จโ๐ป
4+ years of experience in performance marketing, with a strong focus on acquisition, retention, reactivation, and ROAS optimization across paid channels. | Top talent in every role
Deep expertise in Google Ads, Meta Ads, X Ads, Programmatic Advertising, and DSPs, with a proven ability to scale performance campaigns. | Think Deeply
Strong analytical mindsetโyou leverage data to optimize CPA, LTV, ROAS, CTR, and Conversion Rates, ensuring maximum efficiency and growth. | Think Deeply
Proven experience in performance marketing, with expertise in Google Ads, Facebook Ads, influencer marketing, and programmatic buying. | Top Talent in Every Role
Ability to manage large budgets effectively, continuously optimizing for efficiency and return. | Move Fast
Experience leading cross-functional collaboration, working closely with product, design, content, and CRM teams to drive integrated marketing strategies. | Pro Sports Team
Hands-on experience in growth hacking and funnel optimization, ensuring seamless user journeys from acquisition to retention. | Innovate & Make Magic
Expert in A/B testing and experimentation, iterating on creatives, landing pages, and messaging to drive higher engagement and conversions. | Be Curious & Keep Learning
Sharp understanding of social media & building social-first brands. | Top Talent in Every Role
Creative thinker with an analytical, data-driven approach to execution. | Think Deeply
Demonstrated success in leading cross-functional creative and strategic planning processes, delivering end-to-end execution. | Top Talent in Every Role
Expertise in marketing analytics tools (CPA, LTV, ROAS, etc.) to optimize campaigns for acquisition, retention & reactivation. | Think Deeply
Ability to effectively communicate and manage relationships with external vendors and partners. | Pro Sports Team
Strong analytical & critical thinking skillsโlooking at trends, data & deriving actionable insights. | Think Deeply
Always on top of trends, digital innovations, and emerging media formats in gaming & social. | Be Curious & Keep Learning
Creative, innovative, and constantly looking to push the boundaries for unique marketing campaigns. | Innovate & Make Magic
Demonstrated ability to drive strategic goals in a fast-paced, innovative environment & evolve strategies based on insights. | Move Fast
You will ๐ฒ
Strategy : Develop and execute performance marketing strategies focused on acquisition, retention, and reactivation to drive sustainable growth.
Strategy : Own and optimize paid campaigns across Google Ads, Meta, X, and programmatic channels, ensuring high ROAS and efficiency.
Strategy: Build & scale data-driven campaigns to grow awareness, acquire new users, and drive engagement.
Operations: Manage and optimize reactivation campaigns to bring back lapsed users and enhance retention funnels.
Operations: Strategically allocate and optimize budgets across channels, continuously testing and refining for cost efficiency and impact.
Operations: Identify and activate influencer partnerships as part of the performance marketing mix to drive growth and engagement.
Operations: Own and execute lifecycle marketing via CRM tools (CleverTap, WebEngage, MoEngage) across push, in-app, email & remarketing campaigns.
Operations: Provide strategic feedback on third-party tools & ad tech platforms used for performance marketing
Analytics: Leverage data to track, evaluate, and improve marketing campaigns using real-time insights.
Analytics: Continuously test and optimize creatives, landing pages, and messaging to maximize CTR, conversion rates, and engagement.
Analytics: Keep up with the latest trends in digital advertising, ad tech, and automation, ensuring marketing efforts remain innovative and effective.
๐ฐ Benefits โ At Hike, we offer competitive compensation, exciting global exposure, and a chance to be part of something truly transformative. Learn more at .
Hike
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