Marketing project manager

NovaKid is a rapidly growing online English school dedicated to providing top-tier education for children aged 4-12 worldwide. With a mission to create the best online education platform for young learners, NovaKid currently serves over 80,000 students across more than 40 countries, all supported by a team of 2,500 dedicated teachers.
Novakid is looking for a marketing manager, who will run permanent a/b tests on landing pages aimed to boost Visitor2Lead conversion. The end goal of your job will be converting landing pages. The core metric you will report on is Visitor2Lead. Reporting to the Head of Product Marketing.
You Will…

Reach quarterly plans for Visitor2Lead via a/b tests

Plan and prioritize a roadmap for landing page experiments alongside the Product team and Design team (create website structure, customer journey, basic content copy and design, etc.

Collect hypothesis based on data and plan experiments in close coordination with Product team and Design team.

Conduct regular analysis of Landing page performance, flag issues with corresponding departments and reach a team-wide action plan if Visitr2Lead is falling.

Build CJM on the landing page and optimize user journey through experiments alongside the Analytics team.

Work with content development team: create marketing texts for experiments and technical tasks for copywriters, proofread and approve final content for experiments.

Prepare detailed briefs for design and localization teams, proof check final drafts with regional leads (we have landing pages in 13 languages)

Communicate to regional leads about experiments and its localization to different regions, get approval from team leads

Run QA for landings, creatives, experiments

Create reports where you explain hypotheses and reasoning for such experiments

Make interpretations and derive lessons from positive and negative experiments

You will have a freelancer to help with operational work, but the final result – Visitor2Lead will be owned by you.

You have…

Minimum 5 years working in Marketing domain

Successful track of positive landing page experiments

Strategic and analytical thinking

Great team player, gets the job by team done

Able to conduct analysis of landing pages (Google Analytics, heat maps, etc)

Thorough understanding of web and UI/UX design, can tell bad design from a good one

Persistent in executing deadlines, pursue resources and solutions when Plan A failed

We offer…
Remote work from the comfort of your home or coworking;
International Young Team;
Unlimited holidays
NovaKid is a young and dynamic project born in 2017.
It’s a unique platform for children to learn English through an interactive online platform with native English speaking teachers from the US, the UK, Canada, Australia, South Africa, Philippines and other countries. Our rapidly growing team consists of 150 energetic and passionate team members as well as 1000+ teachers. Novakid is now teaching English to nearly 20000+ students from 30+ countries worldwide. We are constantly growing by entering new markets and offering our services to more and more students. In 2018, we grew tenfold and we target to keep the growth of our project 8-10 times.
The curriculum was developed for children from 4 to 12, all lessons are held online at a time convenient for our customers. Our program is built in accordance with the European Standards (CEFR).
The main goal of our platform is to create an environment for children to learn English intuitively as if it was their native language. We do it by encouraging children to communicate in English. To accomplish this goal we continuously strive to advance and develop new technologies, improve our teaching materials, and carefully select teachers who are experienced in working with children. During the lessons, teachers use different approaches to engage the student in the learning process, such as visual aids, TPR physical response techniques, and also interactive and collaborative learning games.
Apart from that, we provide a virtual classroom with interactive features, optimized for teaching children in a remote fashion. NovaKid works straight from your browser – no need to install any additional programs or applications. All necessary materials are provided along with the NovaKid learning platform. Lessons are individual, all the teachers English-speaking.
We cover Russia, Poland, and Turkey regions, are operating in Germany, Spain, Saudi Arabia, and the UAE, Italy, Czech Republic, Indonesia, etc.
Novakid is welcoming talented people from all around the world!

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