MORI
About MORI
MORI is a digitally native, omnichannel baby and children’s sleepwear brand established and headquartered in London. We exist to empower families to sleep better by creating the softest sleepwear for newborn babies and beyond. We are a hard-working and close-knit team dedicated to creating quality products and a brand loved by parents, globally.
MORI has achieved significant critical acclaim and global recognition over the years, partly fuelled by their cult following of celebrities and influencers, achieving thousands of organic mentions each year. With multiple award wins such as Can’t Live Without Parenting Product (2023) and industry-leading engagement rate, MORI has grown a highly engaged community of parents and parents-to-be.
The role
Are you looking for a creative and dynamic role within social media? Do you want experience working for a British brand? Would you like to grow and nurture an engaged global audience of parents-to-be and new parents?
We are looking for a passionate and creative Organic Social Specialist to join the Brand Marketing team, to help support our continued mission to build a brand loved and trusted by parents. This role will report into the Brand Manager, and will work closely with key stakeholders across the business.
With the support of the Brand Manager, the Organic Social Specialist will be executing the strategy across our organic social channels, with a particular focus on Instagram and our private Facebook group, MORI VIPs. You will own and deliver a content plan to resonate with our community, while maintaining our strong engagement rate. Our key markets are the UK and the US, so this person will need to be able to adapt content and copy for our customers and target audience.
This is a full time contract and remote role based in South Africa.
Responsibilities
Strategy
With the support of the Brand Manager, you will evolve the strategy for our Organic Social channels, with a particular focus on Instagram and our private Facebook group, MORI VIPs
You will introduce creative ways to make MORI and our products more shareable creating a strong social voice and buzz in the market
Exploring new channels as they enter the market
Content
Fully integrated planning of content across channels
Executing content through posting and scheduling using Sprout Social
Leading organic social media first campaigns
Collaborating with our Growth team on content ideas to support our key campaigns, particularly with Paid Social
Reporting
Setting and delivering against quarterly and monthly KPIs
Using Sprout Social, providing weekly and monthly updates on channel health and performance
Sharing the latest social media trends as new features come to market
Regularly carry out competitive audience research to help inform content
Requirements
+4 years experience working in a social media executive role – we’re looking for a natural and creative storyteller
Experience working for a retail / B2C brand, writing customer facing copy
Experience owning and growing a brand’s Instagram profile(s)
Ability to adapt to our tone of voice and target market, using emotive language where appropriate
High level of attention to detail and organisational skills
Strong communication skills – written and verbal
Experience using AI for both idea generation and efficiency
Creative thinker
Self-motivated with the ability to work well collaboratively as well as autonomously
Be able to take feedback and constructive criticism on board
Benefits
Remote working
Working alongside a talented and passionate team of individuals
The opportunity to be a part of an award-winning baby and toddler sleepwear brand
Be part of our growing team based in South Africa
MORI
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