Paid Media Specialist – Freelance, Remote – PH

Paid Media Specialist – Freelance, Remote – PH
Department: Boutique Client
Employment Type: Freelance
Location: Philippines
Reporting To: Client via Magic
Compensation: $5.00 / hour
Description
About the Client
Our client is a leading global growth marketing agency that specializes in supporting enterprise brands across various industries. They offer a comprehensive suite of digital marketing services, including SEO, content marketing, paid advertising, video production, and conversion rate optimization. The agency prides itself on its innovative approach, leveraging cutting-edge technology to enhance performance for its clients. With a track record of working with renowned brands in e-commerce, travel, healthcare, finance, and real estate sectors, this agency is at the forefront of driving digital growth strategies for businesses worldwide.
Why does this role exist?
This role exists to drive transformative growth for our enterprise clients through expert management of high-impact paid media campaigns. The Paid Media Specialist will be instrumental in leveraging cutting-edge technologies and innovative strategies to maximize ROI, ensuring our agency remains at the forefront of digital marketing excellence. By developing and executing sophisticated, data-driven paid media initiatives, this position will directly contribute to our mission of delivering top-tier solutions that significantly impact our clients’ bottom lines, while also fostering long-term partnerships and solidifying our reputation as industry leaders in the digital marketing landscape.
The Impact you’ll make
Campaign Strategy and Execution

Develop comprehensive paid media strategies aligned with client goals

Create, manage, and optimize campaigns across various platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.)

Implement advanced targeting techniques to reach ideal audiences

Performance Analysis and Optimization

Conduct regular performance analysis to identify areas for improvement

Perform A/B testing on ad copy, creative, and targeting to maximize campaign effectiveness

Provide data-driven recommendations to enhance campaign performance and ROI

Budget Management and Reporting

Efficiently allocate and manage client budgets across multiple channels

Prepare detailed performance reports and present insights to clients and internal teams

Monitor and optimize campaigns to meet or exceed target KPIs

Cross-functional Collaboration

Work closely with creative teams to develop compelling ad content

Coordinate with SEO, content, and social media teams for integrated marketing strategies

Communicate campaign performance and strategies to account managers and clients

Skills, Knowledge and Expertise
Required Qualifications:

3-5 years of experience in digital marketing with a focus on paid media

Proven track record of managing successful campaigns across major ad platforms (Google Ads, Facebook Ads, LinkedIn Ads)

Proficiency in data analysis and performance tracking using tools like Google Analytics

Experience in budget management and optimization for multiple client accounts

Relevant certifications (e.g., Google Ads, Facebook Blueprint)

WFH Set-Up:

Computer with at least 8GB RAM, an Intel i5 core processor/AMD Ryzen 5 Processor and up.

Internet speed of at least 40MBPS

Headset with an extended mic that has noise cancellation and a webcam

Back-up computer and internet connection

Quiet, dedicated workspace at home

Your superpowers are…

Expert-level knowledge of paid media platforms and their latest features

Strong analytical skills with the ability to translate data into actionable insights

Excellent copywriting skills for creating compelling ad content

Adaptability to rapidly changing digital marketing trends and platform updates

Exceptional time management and ability to juggle multiple projects simultaneously

Creative problem-solving skills to overcome campaign challenges

Clear and effective communication, both written and verbal

You should apply if…

You thrive in a fast-paced environment and enjoy the challenge of managing multiple client accounts

You’re passionate about digital marketing and constantly seek to expand your knowledge

You have a data-driven mindset but also value the creative aspects of advertising

You’re a team player who enjoys collaborating with diverse groups to achieve common goals

You’re detail-oriented but can also see the big picture in marketing strategies

You’re resilient and view setbacks as opportunities for learning and improvement

You’re excited about the potential to make a significant impact on client businesses through effective paid media strategies

Benefits

Magic