smile.com.au
ABOUT SMILE
This performance profile aims to attract a Paid Search Manager with a demonstrated history of crafting and executing effective paid search campaigns across various platforms to drive traffic, conversions, and revenue growth.
As the Paid Search Manager at Smile, you will be responsible for optimising and expanding our paid search initiatives to increase visibility and drive qualified leads for Retail Dental Cover and Corporate Dental Cover.
This role will be reporting to the Marketing Lead and will be a part of the Retail Dental Cover & Corporate Dental Cover Divisions. The position will have a full-time commitment of 40 hours per week with at least 4 hours of crossover b/w 8 am-5 pm GMT+10 (Brisbane, Australia).
The Role
ROLE OBJECTIVES
This performance profile aims to attract a Paid Search Manager with a demonstrated history of crafting and executing effective paid search campaigns across various platforms to drive traffic, conversions, and revenue growth.
As the Paid Search Manager at Smile, you will be responsible for optimising and expanding our paid search initiatives to increase visibility and drive qualified leads for Retail Dental Cover and Corporate Dental Cover.
This role will be reporting to the Marketing Lead and will be a part of the Retail Dental Cover & Corporate Dental Cover Divisions. The position will have a full-time commitment of 40 hours per week with at least 4 hours of crossover b/w 8 am-5 pm GMT+10 (Brisbane, Australia).
KEY PERFORMANCE INDICATORS
ROI (Return on Investment): Measure the returns generated from PPC campaigns compared to the investments made, ensuring positive ROI for each campaign.
CTR (Click-Through Rate): Monitor the percentage of users who click on PPC ads compared to the total number of impressions, aiming for high CTRs indicative of ad relevance and effectiveness.
CPC (Cost Per Click): Track the average cost paid for each click on PPC ads, optimising campaigns to achieve lower CPCs while maintaining performance.
Conversion Rate: Measure the percentage of users who take desired actions, such as filling out a form or making a purchase, after clicking on PPC ads, optimising campaigns to improve conversion rates.
CPA (Cost Per Acquisition): Calculate the average cost incurred to acquire a new member or lead through PPC campaigns, aiming for efficient acquisition costs.
Ad Position: Monitor the average position of PPC ads in search engine results pages (SERPs), aiming for higher ad positions to increase visibility and clicks.
KEY RESPONSIBILITIES
Strategic Campaign Development: Develop and execute paid search strategies aligned with business goals to increase member acquisition for our dental cover products across Google, Bing and other relevant search platforms.
Campaign Optimisation: Continuously monitor, analyse, and optimise PPC campaigns to maximise ROI, improve click-through rates, and reduce cost per acquisition across platforms. This includes optimising targeting options, ad placements, and bidding strategies.
Keyword Research & Management: Conduct thorough keyword research to identify relevant search terms and opportunities. Manage keyword bids, ad copy, and landing page optimization to enhance campaign performance across all advertising channels.
Budget Management: Effectively manage PPC budgets to ensure optimal allocation of funds across campaigns and channels, maintaining a balance between cost efficiency and performance.
Testing: Develop testing hypotheses and implement prioritised testing plans to ensure continuous learning. Coordinate A/B testing of ad copy and bidding strategies to identify high-performing variations and improve overall campaign and company search performance.
Performance Reporting: Generate regular reports on key PPC metrics, including impressions, clicks, conversions, and cost per conversion across all advertising platforms. Provide actionable insights and recommendations based on data analysis to drive continuous improvement in campaign performance.
Collaboration and Communication: Work closely with our SEO lead and the rest of the Growth Marketing team to align PPC strategies with our organic search initiatives and overall marketing programs. Communicate campaign performance, updates, and insights effectively to stakeholders.
Ideal Profile
REQUIREMENTS
This FULL-TIME ROLE will only suit someone who also meets the following requirements:
Has a passion for excelling in all they do, and this is evidenced in references provided in your application
Has extensive experience and evidence of achieving exceptional results in Paid Search
Can be analytical, strategic, and creative when the role requires it
Has perfect spoken & written English
Has the highest integrity
If you believe you are a great fit for the role and meet ALL requirements above, we are looking forward to hearing from you!
What’s on Offer?
100% Remote: Enjoy the flexibility and convenience of working from anywhere.
Full-Time Position: Secure a stable and consistent work schedule.
Established Company: Join a nearly 20-year-old successful & growing organisation.
Excellent Culture: Thrive in a positive and supportive work environment with a long-serving team.
Integrated Marketing Strategy: A company with a cohesive marketing strategy ensures that PPC campaigns align with broader marketing goals, improving overall campaign effectiveness and brand consistency.
Meaningful Work: Contribute to a noble mission to revolutionise quality healthcare accessibility and affordability.
Similar Time Zone: Work seamlessly with a team in a compatible time zone.
National Presence: Be part of a national Australian company.
Top-Tier Leadership & Team: Collaborate with ‘A’ leadership and ‘A’ players, including a successful Australian/Canadian Founder & CEO and a successful Silicon Valley CMO.
smile.com.au
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