Performance Marketing Specialist (Remote)

Company Profile

Largest designer glasses e-commerce retailer worldwide (smartbuyglasses.com)

Multicultural team representing over 20 nationalities

Fast-growing, dynamic, and young company culture

SmartBuyGlasses Optical Group, operated under Motion Global Ltd., is the world’s leading designer eyewear e-retailer. With operations across Asia Pacific, Europe, and the Americas, SmartBuyGlasses has become the market leader in over 30 countries worldwide. With over 160 employees, we retail the world’s best eyewear brands, including Ray-Ban, Tom Ford, Gucci, and many more. SmartBuyGlasses has a young, international, and entrepreneurial culture that promotes fast career progression and self-development. Passionate and effective employees are usually promoted quickly to managerial positions, operating teams with high degrees of responsibility.

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The Position

We are seeking a Performance Marketing Specialist to be responsible for the global implementation, optimization & reporting of customer acquisition campaigns across multiple channels. You will be exposed to large, complex SEM, Display & EDM campaigns across multiple geos, assisting the team in gathering insights and proposing changes and experiments that result in better revenue and ROI for the company.

The successful candidate will be a sharp, self-motivated achiever with a passion for data-driven decision-making. You should be comfortable dealing with large data sets and know how to present clear and concise insights. You are a career-driven ambitious individual with meticulous attention to detail who’s looking to develop your analytical skills and make a real impact on the team and the larger organization.

Tasks & Responsibilities

Create and improve weekly and monthly reports on SEM / Display / EDM activities for the team

Perform detailed analysis to find opportunities for growth, fine-tune the performance of existing campaigns, and spot issues quickly

Analyze, optimize, and grow SEM and Display campaigns on a global and local market level whilst keeping to monthly ROI targets

Conceptualize and propose tasks and projects for the team to work on

Co-ordinate with other departments to ensure complete and accurate campaign setups as well as reporting on activities

Setup campaigns and be responsible for monitoring and optimization of said campaigns to maximize revenue and ROI

Build and schedule EDMs to multiple markets, without errors, on a regular basis

Manipulate and analyze large datasets using advanced excel skills and data visualization techniques to share insights with team members and other departments

Qualifications

Fluent in English (verbal and written) communication skills

Ability to influence others and articulate ideas clearly

Ability to jump-start projects from scratch and develop action plans and KPIs to

ensure success * Strong ethics and integrity

Excellent can-do attitude

Self-motivated

Has a strong work ethic and high energy

Skills & Requirements

Strong Technical Excel Skills

Data Visualization & Presentation

Experience with Paid Marketing Channels (Google Ads, Facebook, Programmatic Display)

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