Sales & Marketing Manager
Our client is looking to hire a Sales & Marketing Manager to build the foundational sales and marketing infrastructure, allowing them to focus on higher-level business strategy. This will be the company’s first dedicated sales and marketing hire.
Key Responsibilities
Sales & Lead Generation
Develop and execute a structured sales process to increase conversions and improve follow-ups.
Implement a CRM system (if not already in place) and automate sales workflows to streamline lead tracking and pipeline management.
Handle inbound leads, ensuring timely and effective responses to inquiries from potential clients.
Conduct outreach efforts to generate new business through targeted email campaigns, LinkedIn networking, and strategic partnerships.
Create sales scripts and playbooks to improve consistency in client interactions.
Analyze sales metrics and refine strategies to improve close rates.
Marketing & Digital Growth
Design and execute email marketing campaigns to nurture leads and engage past clients.
Enhance the company’s SEO strategy to increase organic search visibility and attract more inbound traffic.
Oversee website content optimization, ensuring high conversion rates and clear messaging.
Develop and implement a social media strategy to build brand awareness and generate leads.
Test and optimize paid advertising campaigns (Google Ads, LinkedIn Ads, etc.), if applicable.
Track and report on key marketing metrics to measure campaign effectiveness.
Strategic Growth & Business Development
Identify and pursue strategic partnerships with event organizers, HR professionals, and corporate clients.
Research competitors and market trends to refine positioning and messaging.
Suggest and implement new revenue streams or product offerings based on market demand.
Support pricing strategy development to ensure competitiveness and profitability.
Ideal Candidate Profile
2-7 years of experience in a sales, marketing, or hybrid sales-marketing role.
Proven track record in B2B sales, preferably in event planning, corporate services, or SaaS-related industries.
Strong lead generation and outreach skills (email campaigns, LinkedIn, cold outreach).
Hands-on experience with CRM systems (HubSpot, Pipedrive, or similar) and marketing automation tools.
Deep understanding of SEO strategies and digital marketing techniques.
Ability to develop compelling email marketing sequences that drive conversions.
Experience with content creation, social media management, and paid advertising is a plus.
Highly organized, analytical, and data-driven, with the ability to set KPIs and track performance.
Strong written and verbal communication skills to engage with high-level corporate clients.
Somewhere
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