Search Engine Optimization Manager (Remote)

ABOUT SMILE
Smile is a national digital health company with almost 20 years in the industry, comprising 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments plus more recently, Retail Dental Cover and Corporate Dental Cover.
Smile is committed to revolutionising quality healthcare accessibility and affordability for the people of Australia. Smile is the top-rated dental cover in the country, offering Retail Dental Cover to the public and Corporate Dental Cover to companies and their teams across Australia.
Smile has been operating successfully with a globally distributed team since 2017.
The Role
ROLE OBJECTIVES
This performance profile aims to attract an SEO Expert with a proven track record of developing & implementing successful SEO strategies for marketplaces by enhancing online visibility, driving organic traffic, & improving search engine rankings for Smile’s retail & corporate dental cover.
Specifically, the role will be responsible for achieving aggressive new member and member retention growth targets.
This role will be reporting to the CMO and will be a part of the Retail Dental Cover & Corporate Dental Cover Divisions. The position will have full-time commitment of 40 hours per week with at least 6 hours of crossover b/w 8 am-5 pm GMT+10 (Brisbane, Australia)
KEY PERFORMANCE INDICATORS

Organic Traffic Growth: Achieve & exceed targeted growth in organic website traffic for both retail & corporate dental cover offerings, developing new page types that leverage our marketplace content and drive increased visibility & exposure in SERPs. Research SEO best practices from other marketplaces and monitor competitor SEO performance & activity, identifying strengths, weaknesses, & opportunities for Smile to improve and differentiate its organic search presence.

Keyword Rankings: Increase keyword rankings for targeted search terms & phrases, increasing visibility & click potential within organic search results.

Click-Through Rate (CTR): Improve CTR metrics for organic search pages, optimising title tags, meta, & rich snippets to increase CTRs & drive more qualified traffic.

Backlink Profile: Improve the quality & quantity of inbound links pointing to Smile’s website, enhancing domain authority & trustworthiness in the eyes of search engines.

Technical SEO Health: Conduct regular SEO audits & assessments of Smile’s website, identifying technical issues, optimisation opportunities, & areas for improvement.

Content Engagement: Increase engagement metrics, such as time on page, bounce rate, & pages per session, indicating the relevance & quality of website content to visitors.

Local SEO Performance: Enhance local search visibility for Smile’s retail dental cover offerings, improving rankings & visibility in local search results & Google My Business listings.

AI-Driven Optimisation: Research and implement AI-driven optimisation techniques to improve SEO performance metrics.

Ideal Profile
REQUIREMENTS
This FULL-TIME ROLE will only suit someone who also meets the following requirements:

Has a passion for excelling in all they do, and this is evidenced in references provided in your application

Has extensive experience and evidence of achieving exceptional results in Search Engine Optimization

Can be analytical, strategic, and creative when the role requires it

Has perfect spoken & written English

Has the highest integrity

If you believe you are a great fit for the role and meet ALL requirements above, we are looking forward to hearing from you!
What’s on Offer?

100% Remote: Enjoy the flexibility and convenience of working from anywhere.

Full-Time Position: Secure a stable and consistent work schedule.

Similar Time Zone: Work seamlessly with a team in a compatible time zone.

Established Company: Join a nearly 20-year-old successful & growing organisation.

National Presence: Be part of a national Australian company.

Meaningful Work: Contribute to a noble mission to revolutionise quality healthcare accessibility and affordability.

Top-Tier Leadership & Team: Collaborate with ‘A’ leadership and ‘A’ players, including a successful Australian/Canadian Founder & CEO and a successful Silicon Valley CMO.

Excellent Culture: Thrive in a positive and supportive work environment with a long-serving team.

Advanced Tools: Receive access to excellent SEO tools and technologies such as SEMRush.

Data Approach: Enjoy the support of data-driven decision-making for strategic optimisations.

Technical Support: Access to skilled developers to implement SEO recommendations.

smile.com.au