Senior Account Executive, Public Relations (remote)

Senior Account Executive, Public Relations
The Senior Account Executive, Public Relations will contribute to the success of three or more accounts with the core responsibilities for supporting and executing project-based and year-long public relations programs on assigned accounts. Under the guidance of the Account Director or Account Supervisor, Public Relations, the Sr. Account Executive, Public Relations will support and work alongside internal teams, media, and influencers to deliver coverage and results that are on strategy, on time and on budget. Successful candidates are strong writers, strategic and national media relations savvy individuals with demonstrated experience in crafting attention-grabbing pitches, masterfully translating a client’s message and keeping an obsessive pulse on the editorial and industry landscape on behalf of their clients / brands.
The following is a summary of the specific areas of responsibilities and the expected skillset of an
Senior Account Executive, PR team member.
Senior Account Executive, Public Relations Primary Responsibilities
Overall Client Leadership

Delivers excellence on behalf of BVK and our clients. As such, is seen as a PR and communications expert on their accounts.

Serves as a client support on public relations-related work. Has excellent written and verbal communication and clearly articulates project goals, objectives, and updates in a timely manner.

Demonstrates an understanding of the client’s overall business, brand vision and strategy for assigned accounts. Meets with public relations and account management counterparts on an ongoing basis to stay informed of updates/pivots to strategy and adjusts deliverables and outcomes accordingly.

Public Relations Expertise

Serves as the public relations support for a client or project, crafting and outlining the most appropriate pitching, messaging, and outreach solution.

Expected to take a hands-on role with assigned tasks, from media outreach and coordination, media material development, vendor communication and supporting client communication.

Must demonstrate a skillful ability to manage a rolodex of media contacts across multiple industries/media landscapes, understanding how to build and maintain fruitful editorial relationships.

Support clients by writing op-eds, bylines and other forms of content.

Assists in the building and management of project-based and year-long public relations programs, executing industry research, building actionable insights, and maintaining an always-on pulse of relevant media landscapes, whether regional or national in scale.

Ability to provide crisis communications support by listening carefully, working nimbly, and demonstrating unparallel attention to detail under the guidance of senior advisors.

Demonstrates an excellent understanding and experience with public relations monitoring and reporting software to convey the importance of public relations activities to a variety of stakeholders.

Works independently and as part of a cross-functional team of earned media, social media, and public relations strategists.

Business Development

In partnership with Account Supervisor and/or Account Director, supports organic growth efforts of assigned accounts.

Fiscal

Assist in budget tracking for public relations campaigns, which includes recommending paid editorial opportunities, influencer programs and other communications programming.

Manages hour allocation closely to keep budgets on track

Work alongside account management and accounting teams to support billing, budget reconciliation and the like.

Project Management

Manages client project initiatives from start to finish with limited/minimal oversight. Gains necessary internal/client approvals and keeps client and account team informed of pertinent updates.

Owns project management timelines, internal communications, and status meetings. Manages day-to-day process on assigned accounts by identifying, communicating and confirming deliverables.

Establishes effective relationships with key media contacts across national, regional, local and industry-specific outlets

Interfaces and develops a rapport with consumer, lifestyle, CPG, business advisory, higher education, and travel clients, internal team members and vendors

Drafts a range of written materials – such as media pitches, byline articles, award submissions, briefing sheets, client-ready content, etc.

Helps coordinate special events (e.g. briefings at large trade shows, desk sides in key media markets, product launches, etc.)

Experience in influencer marketing a huge plus

Actively participates in team and client meetings in addition to available training programs

Proactively finds ways to advance both teams and clients

Assists the team on executing campaigns and with various projects such as plans, research, media relations activities and more

Works with director/supervisor to set goals and build skills

Serves as a mentor to AAE’s and interns

Completes work product, timesheets and reports accurately

Contributes and support to 3-4 accounts (on average)

Training/Supervision/Agency Performance

Mentors interns, AEs and AAEs as needed on developing public relations skillset, including pitch writing, media outreach, material development and channel best practices

Contributes to internal team members’ performance evaluation upon request.

Required Skills/Experience /Competencies

6+ years agency or comparable business/client-side experience with strong grasp of all facets of public relations/communications and impeccable writing skills.

Experience successfully supporting PR campaigns with demonstrated results is required – including but not limited to pitch writing, press release development, byline articles, tracking and reporting, media training, media outreach, media list building and editorial calendar and messaging development.

Experience working with ideating and managing influencer campaigns, brand partnerships and experiential events a plus

Experience with public relations software (such as Cision, Meltwater, MuckRack, Klear, Upfluence) is a must.

Experience in executing crisis and issues management efforts is preferred.

Proven track record of partnering with internal and external teams to develop public relations campaigns and generate quality and accurate media coverage.

Passion for public relations trends and emerging communications best practices

Proven success as a project manager, has experience balancing multiple initiatives, clients, deadlines, and teams.

High sense of urgency and has innate sense of curiosity about problem solving and learning

Previous experience managing budgets, preferred

Exemplary organizational skills, time management and attention to detail. Ability to pivot/course correct without becoming overwhelmed

Projects confidence and composure in front of clients and large internal teams, demonstrating excellent interpersonal skills

An accreditation in PR (APR) preferred.

BVK