Prodigy Finance
Prodigy Finance – who are we?
Prodigy Finance is a platform that delivers socially responsible financial services, making it possible for students from more than 150 countries to fulfil their dream of studying at the world’s top universities and schools by financing their international postgraduate studies whilst delivering competitive financial and social returns to alumni, institutional and private investors.
This borderless and innovative model enables education loan financing to students from across the globe whilst using predicted post-degree affordability rather than present-day salary. Since 2007, Prodigy Finance has extended over US$1.8 billion through the platform to fund over 35,000 students.
Prodigy Finance is fueled by impact investors and other privately qualified entities who invest in tomorrow’s leaders whilst earning a financial and social return. Prodigy Finance’s borderless lending model enables students to apply for a loan based on their future earning potential and not just their current circumstances and credit history.
Why is this an amazing Opportunity?
This role is perfect for an experienced SEO Analyst who wants to supercharge their career by experiencing first-hand what it is like to be part of an energetic, extremely fast-growing company.
The sense of impact and reward will be huge. You will help build a product that makes a real difference in the world. Be a part of delivering socially responsible financial services to the masses; make it possible for students from more than 150 countries to obtain the finance to fulfil their dream of studying at the world’s top universities and schools.
We are a small, non-hierarchical team; this means that you are going to get exposure to all aspects of our business immediately. You’ll gain as much accountability as you can handle and greatly influence scaling the company.
Our team is very international and sociable; you will interact with the broader business regularly.
One of our goals is to build one of the top FinTech teams and cultures anywhere in the world. This means putting a lot of time into ensuring we only hire people with exceptional potential and creating the best working environment possible. If you want to work somewhere where you’re learning from some of the best minds in FinTech, this would be a good fit.
Why join Prodigy Finance?
Be a part of a pioneering global growth company.
Experience the excitement and learn from being part of an incredibly fast-growing young company.
Be pivotal in scaling the business by identifying smart solutions and partnering with tech at the heart of it.
Enjoy the agility and flexibility offered by a startup culture. A sociable, relaxed and friendly work environment.
We will help you make your mark. You will have a real impact on the business and experience a steep learning curve with huge opportunities to grow and develop.
Gain an inside perspective on the functioning of a venture-backed Fintech startup, backed by top VCs, learn day-to-day management and build functional expertise.
Build a platform that helps to make a very real difference in the world.
What you will do in the role:
Conducting keyword research using software tools, generating new content ideas and helping improve the existing content
Perform ongoing keyword discovery, expansion and optimization to help optimise the copy of the blogs, or any other landing pages under the
Continually check search terms, rankings and analytics to monitor the performance of websites and make recommendations for improvement, including, but not limited to, internal linking, anchor text optimization, and
Regularly research relevant link-building opportunities to increase our website exposure on the web
Outreach to and collaborate with influencers, journalists, website owners/admins, bloggers in order to secure high-quality backlinks
Monitor and report on link-building efficiency and results
What you will be measured on
Growth of website organic traffic
Quality of traffic (i.e. how well they convert into our loan funnel)
Quality of backlinks that we acquire
What you need to be great at
Thinking strategically
Finger on the pulse
Metrics obsessed
Who we are looking for: track record “must-haves”
Keyword Research: Conduct thorough keyword research to identify high-potential keywords and phrases to target.
On-Page Optimization: Optimize website content, meta tags, headers, and images to improve search engine rankings.
Off-Page Optimization: Assist in building high-quality backlinks through outreach, partnerships, and content marketing strategies.
Technical SEO: Identify and fix technical SEO issues such as crawl errors, broken links, and site speed improvements.
Performance Analysis: Monitor and analyze website performance using tools like Google Analytics, Google Search Console, and SEO software (e.g., SEMrush, Ahrefs).
Reporting: Generate regular SEO performance reports and provide actionable insights and recommendations.
Competitor Analysis: Conduct competitor analysis to identify opportunities and stay ahead of industry trends.
Communication: Excellent written, verbal, and analytical skills
Education: Relevant Bachelor’s degree required
Proficiency in MS Excel
Experience that would be nice to have (but we’ll trade off if everything else fits)
Have worked in a global organisation with distributed teams
Experience in social media strategy for organisations
Proficiency in PowerPoint and Word
Experience with website analysis using a variety of analytics tools, including Google Analytics, as well as an internal reporting tool
Experience and familiarity with any CMS
Experience and familiarity with Ahrefs/SEMRush
Prodigy Finance
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