ConnectOne
Our client is a leading Web3 wallet solutions provider, trusted by users around the world to store and manage their cryptocurrencies. They prioritize accessibility and security, offering offline storage, multi-layered security, and intuitive user interfaces to ensure the protection of digital assets for everyone from seasoned cryptocurrency traders to first-time buyers.
Key Responsibilities
Perform research on current benchmark trends, industry experts, competitors, and target audience
Design and implement social media strategy to align with business goals, identify strategic weaknesses, and make recommendations for improvements
Set key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs
Generate, edit, publish and share engaging content (e.g. original text, photos, videos, and news) daily across multiple platforms such as Twitter, LinkedIn, Telegram, and YouTube, adapting content to suit different channels
Communicate with followers, respond to queries in a timely manner and monitor customer reviews
Monitor, track, analyze and report on performance on social media platforms using tools such as Google Analytics and Twitter insights
Liaise with the marketing team to create and coordinate marketing strategies that work across different channels
Identify and build relationships with prominent influencers and thought leaders
Develop and execute influencer marketing strategies and creative campaigns
Keep abreast of emerging trends, technologies, and influencers
Key Requirements
Proven work experience within social media in the blockchain industry
Expertise in managing multiple social media platforms
Ability to deliver creative content (text, image, and video)
Familiarity with online marketing strategies and channels
Solid knowledge of SEO, keyword research, and Google Analytics
Ability to grasp future trends in digital technologies and act proactively
Maintains excellent writing and language skills
Excellent communication and presentation skills
Multi-tasking and analytics skills
Great time-management skills
Outstanding project management skills
ConnectOne
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