The Senior Paid Marketing Specialist has experience and strong interest across the digital, wholesale and brand marketing landscape including paid media, marketplace marketing and full-funnel marketing impact strategies. You will be responsible for supporting the footwear and accessories business on a day-to-day basis through a variety of programs that drive awareness, engagement, and business performance for our brands. Reports directly to the Senior Director of Digital Marketing.
Essential Duties and Responsibilities:
Support ongoing media and category growth strategies across-channels and platforms, ensuring on-brand presence across brand and wholesale marketing tactics through close management of platform capabilities, media asset creation, messaging, timelines and reporting/ROAS expectations
Manage digital advertising programming for marketplace presence across-brands, including Amazon and other emerging platforms, including Zappos, Dillard’s, Nordstrom, Macy’s and more alongside agency partner(s) and wholesale team stakeholders—including budget management and allocation across tactics, growth strategies, reporting needs
Manage media agency relationships and daily communication to ensure KPIs and program details are aligned to larger business impact expectations and media delivery and reporting capabilities are current, consistent and compelling
Collaborate with DTC owners, IT, digital product teams, and external partners/platforms ongoingly to ensure delivery of required marketing materials, media and marketing support are delivered
Liaise with creative, digital marketing, e-commerce, and merchandising teams to ensure product, messaging and campaign timing alignment across all media programs, and cross-channel media opportunities
Ensure all programming is timed with key brand and category initiatives and deliveries, in partnership with wholesale and planning teams
Support strategy and execution of brand and product programming across wholesale, including collaborations, media, creative, etc.,
Participate in business and brand strategy road mapping with internal and external stakeholders, ensuring marketing support aligns with higher level business goals and expectations
Analyze programs ongoingly to determine and execute advertising and program efficiencies and communicate recommendations internally and externally to ensure return on investment expectations are met
Create and disperse consistent media reporting materials, updating shared reporting tools, reports, QBR and recaps; provide detailed data and insights for consideration across-teams and for the development of future strategy
Manage and process all media invoicing and PO approvals within internal systems, updating budgets and projections in accordance with internal timelines
Research competitive landscape for third party vendors and request proposals and quotes for consideration
Required Skills:
Experience in managing digital media campaigns and developing performance benchmarks and expectations
Keen understanding of digital media capabilities, with direct experience in managing ROI-focused media campaigns such as pay-per-click advertising
Comfortable working cross-functionally and receiving ongoing constructive creative feedback
Direct knowledge of reporting platforms such as Adobe Analytics or Google Analytics
Proficient in Microsoft Office suite (Outlook, Word, Excel, PowerPoint, Teams)
Exceptional written and verbal communication skills
Strong time management and organizational skills and keen attention to detail
Media contacts across print, online, broadcast, streaming, podcasts, etc.
Creative outlook on brand initiatives, offering unique perspective and strategic suggestions
Collaborative and able to work well with cross-functional teams
Solutions-oriented and self-motivated
Competencies:
SETTING GOALS – Creates and follow effective plans. Anticipates risks, creates contingency plans. Aligns plans with goals. Allocates adequate resources. Accepts and supports change. Willing to take risks and suggests new ideas, approaches. Takes initiative. Seeks out learning activities.
WORKING WITH OTHERS – Clearly articulates own, other’s goals. Promotes a team atmosphere by demonstrating humility and respect. Builds effective relationships, relates well to others. Delivers and responds to feedback in a constructive manner. Considers multiple perspectives. Handles conflict, pressure, uncertainty and adapts independently. Meets commitments. Dedicated to working with business partners on their expectations.
GETTING RESULTS – Personally accountable for work performance targets and achieving results. Prioritizes well. Anticipates and handles obstacles effectively. Makes good, timely decisions. Can simply and process complex problems. Understands underlying issues and addresses root causes. Meets deadlines, works until finished.
Qualifications:
Experience:
5+ years within PR/Brand Marketing & Retail/Social Media Management and Content Development
Preferred Qualifications:
Bachelor’s degree or equivalent combination of education and experience in PR, Marketing, or Branding or equivalent work experience
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The estimated pay range for this position is $76,000 to $114,000. The successful candidate’s actual pay rate offer will take into account a wide range of job-related factors including skill sets, years and nature of relevant experience, training, pay rates of associates in similar positions, the candidate’s location, and other organizational needs. The estimated pay range has been adjusted for the applicable geographic differential. This range does not include benefits such as health insurance, paid or unpaid time off work, and/or retirement benefits, unless required by law. Benefits eligibility may vary based on where you work and your position. Click the link to learn more! . This position is eligible for our Annual Corporate Bonus Plan.
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