Job Summary:
We are seeking a dynamic and entrepreneurial Digital Marketing Manager to lead the digital marketing efforts and build out the marketing department. The ideal candidate will have experience with lead magnets, AI-driven marketing practices, graphic design, branding, and a passion for driving brand awareness and business growth. This is a full-time remote position.
Key Responsibilities:
– Strategic Planning and Execution:
– Develop and implement comprehensive digital marketing strategies aligned with business objectives.
– Oversee the execution of marketing campaigns across various digital channels, including social media, email, SEO, SEM, and display advertising.
– Team Leadership and Department Development:
– Build, lead, and mentor a high-performing digital marketing team.
– Establish departmental processes, workflows, and best practices to ensure efficiency and effectiveness.
– Foster a collaborative and innovative team environment.
– Lead Magnet Development:
– Design and implement effective lead magnets to attract and convert prospects.
– Analyze performance metrics to optimize lead generation strategies.
– AI-Driven Marketing Practices:
– Utilize AI tools and platforms to enhance marketing efficiency and personalization.
– Stay abreast of emerging AI technologies and assess their potential application in marketing strategies.
– Experience working with Clay.io much preferred
– Graphic Design and Branding:
– Oversee the creation of visually compelling graphics and design elements that align with the company’s brand identity.
– Ensure consistency in branding across all digital platforms and marketing materials.
– Social Media Management:
– Develop and implement social media strategies to increase brand awareness and engagement.
– Oversee content creation, scheduling, and community management across all social platforms.
– Content Creation and Visual Enhancement:
– Supervise the production of high-quality content, including video editing and graphic design, ensuring alignment with brand identity.
– Collaborate with creative teams to produce compelling visuals that enhance marketing efforts.
– Google/Linkedin Ads and SEO Management:
– Plan, execute, and optimize Google Ads campaigns to drive targeted traffic and conversions.
– Implement SEO best practices to improve organic search rankings and website visibility.
– Linkedin Advert experience
– Website and Email Marketing Oversight:
– Design and implement a high-impact, user-focused website for a SaaS product, emphasizing branding and lead generation
– Manage website content and functionality, ensuring an optimal user experience.
– Develop and execute email marketing campaigns to nurture leads and engage customers.
– Analytics and Reporting:
– Monitor and analyze the performance of digital marketing campaigns using analytics tools.
– Provide regular reports to senior management, offering insights and recommendations for improvement.
– Outbound Marketing:
– What is an effective outbound marketing strategy
– What software/CRM would you use
– What multiple-channel approach and different software would you recommend
– What would you automate to improve efficiency
– What other key areas to consider
Qualifications:
– 5+ years of experience in digital marketing, with a proven track record of successful campaign management.
– Demonstrated experience in building and leading marketing teams.
– Proficiency in digital marketing tools and platforms, including Google Ads, SEO tools, social media management tools, and analytics software.
– Experience with lead magnet development, AI-driven marketing practices, graphic design, and branding.
– Strong analytical skills with the ability to interpret data and make data-driven decisions.
– Excellent communication, leadership, and project management skills.
– Entrepreneurial mindset with a passion for building businesses and driving growth.
– Ability to thrive in a fast-paced, startup environment and adapt to changing priorities.
– Creative thinker with a passion for innovation and continuous improvement.
Benefits:
– Competitive salary.
– Future equity opportunities.
– Autonomy and responsibility in decision-making.
– Flexible work schedule.
– Professional development opportunities.
– Collaborative and innovative work environment.
– Opportunity to make a significant impact on the growth and success of the company.
How to Apply:
Interested candidates are invited to send their resumes to [email protected] and complete the pre-interview questions by clicking the following link:
https://app.xinterview.ai/direct_invite/371d6322-29bf-4a81-890d-87a6abac9a60
Kit Empleo
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