Aga Khan Foundation
Job Location:
Nationality: National
Category: Marketing Communication
Employment Type: Full Time
Salary: Based on NTA salary scale
Vacancy Number: NR/KBL/09/24/077
No. Of Jobs: 1
City: Kabul
Organization: Aga Khan Foundation
Years of Experience: • Five (5) years of hands-on experience in Marketing and Communications, preferably within a development organization or projects funded by foreign government donors.
Contract Duration: 09 Months
Gender: Male/Female
Education: • Minimum bachelor’s degree in marketing, social sciences/development studies, or journalism.
Close date: 2024-09-21
About Aga Khan Foundation:
The Aga Khan Foundation, Afghanistan (AKF (Afg)) is an agency of the Aga Khan Development Network (AKDN), a group of international, private, non-denominational development agencies working to improve living conditions and opportunities for people in some of the poorest parts of the developing world. The Network’s organizations have individual mandates that range from the fields of health and education to architecture, rural development and promotion of private-sector enterprise and institutions that seek to empower communities and individuals, usually in disadvantaged circumstances, to improve living conditions and opportunities.
The Aga Khan Foundation (AKF) is a non-denominational international development agency established in 1967 by His Highness the Aga Khan. Its mission is to develop and promote creative solutions to problems that impede social development, primarily in Asia and East Africa. Created as a private, non-profit foundation under Swiss law, it has branches and independent affiliates in 19 countries.
AKF seeks to provide sustainable solutions to long-term problems of poverty, hunger, illiteracy, and ill health. In Afghanistan, AKF works with rural communities in mountainous, remote or resource poor areas to improve quality of life in the areas of natural resource management, market development, governance, education, and health.
Job Description:
POSITION OBJECTIVE
Accelerate Prosperity (AP) was launched by Aga Khan Development Network as a joint initiative of the Aga Khan Foundation (AKF) and the Aga Khan Fund for Economic Development’s Industrial Promotion Services (AKFED IPS) in 2016. It was established in Pakistan and Tajikistan in 2016 and subsequently in Kyrgyzstan in 2018 and finally in Afghanistan in 2021. Whilst AP Afghanistan is not a separate legal entity, a legal review and consultation is currently underway to determine a best-fit structure for establishment.
AP facilitates entrepreneurship, employment and socio-economic development through a structured business acceleration program, comprising training, advanced technical support, entrepreneur-led mentorship and tailored start-up and growth financing. Through a competitive process, AP works with start-ups and small and growing businesses (SGBs), in growth industries such as agribusiness, commercial services, digital content, and hospitality. AP leverages the creative power and commercial instincts of the private sector, including AKFED IPS, to address the needs and challenges of budding entrepreneurs, startups and existing SGBs.
The TA Marketing and Communications Analyst will play a pivotal role in shaping and executing Accelerate Prosperity’s (AP) technical assistance communication and marketing strategies and activities. This multifaceted position involves reporting, and program communication initiatives. The ideal candidate must thrive in a dynamic environment, managing multiple responsibilities and deadlines with a commitment to delivering high-quality work.
On a daily basis, the TA Marketing and Communications Analyst will be responsible for creating essential communication and marketing materials. Collaboration with AP’s stakeholders is integral to this role, as the analyst will lead program marketing and communication requirements in close coordination with the AP TA team. Tracking the performance of AP’s beneficiaries and proposing program improvements based on deployed tools is a key aspect of the position. The analyst will be the driving force behind internal communications within AP, crafting materials for donor and partner reporting, including success stories, progress reports, and presentations. External-facing responsibilities encompass managing AP’s website, crafting advertisements, and managing social media channels.
JOB DUTIES AND RESPONSIBILITIES
Marketing, Communication and Outreach
Design and execute marketing and communication strategy for all AP services and increase visibility of AP across all key channels of communication including social and electronic media.
Design marketing and communication material (print and digital) for AP training and advisory cycles, outreach activities and other AP services.
Design and execute marketing strategy on AP Coworking space. Market AP space to target audience on social media (Facebook, WhatsApp), universities, workshops, freelancers, events, trade shows etc.
Undertake awareness raising and outreach activities for AP across the target geographies.
Manage AP marketing and communicate channels, including social media channels but also website and print communication such as AP newsletters etc.
Convert key AP services into knowledge products. This may include infographics, videos, branded modules and documents on AP trainings, model, services etc.
Develop stories of AP portfolio businesses as well as the impact it creates.
Assist AP regional team as well as AKF and AKDN communications in developing multiple marketing and communication products/ material on AP.
Designing Brochures, Producing Videos and Animations
Design brochures, newletters, application forms, infographic banners, animations, and short promotional videos for Technical Assistance and Investment programs of Accelerate Prosperity.
Engage with external marketing service providers and maintain strong relationships.
Assistance on Training and Advisory Services on Market Analysis and Marketing
Assist investment team in designing and delivering pre-financing, financing-readiness TA to select-entrepreneurs, in liaison with the AP investment analysts, AP trainers, mentors/ advisors and investors.
Assist investment team in designing and delivering post-financing TA to select-entrepreneurs, in liaison with the AP investment analysts and AP trainers, mentors/ advisors and investors.
Assist TA team in designing training and advisory modules on market analysis and marketing.
Carry out the responsibilities of the role in a way which reflects AKF(Afg)’s commitment to protecting children in accordance with the Child Safeguarding Policy.
OCCASIONAL SIGNIFICANT DUTIES AND RESPONSIBILITIES
Any other task: as may be required and/or given by the AP TA Lead and or Country Director.
Job Requirements:
JOB SPECIFICATION
This role requires a high level of proficiency in writing (English and other local required languages), marketing and creativity (i.e. marketing, graphic design). For effective communications, the position must manage data and learning activities. The ideal candidate must be able to balance multiple responsibilities and take full ownership over work product.
Professional Experience
Five (5) years of hands-on experience in Marketing and Communications, preferably within a development organization or projects funded by foreign government donors.
Educational Background
Minimum bachelor’s degree in marketing, social sciences/development studies, or journalism.
Software Familiarity
Proficiency in Photoshop, Illustrator, InDesign, Canva, web design, or similar software is a strong asset.
Proactive Work Ethic
Possess a proactive work ethic, demonstrating initiative and a results-oriented approach to tasks and challenges inherent in the financial domain.
Language Proficiency
Demonstrate fluency in English, the national language, and any other language deemed necessary within the specific country context. Effective communication across these languages is essential for navigating diverse and dynamic environments.
DECISION-MAKING & AUTHORITY
Accountable for all marketing and communications activities in the Accelerate Prosperity Afghanistan.
Aga Khan Foundation
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