Vice President of Marketing (Remote)

Company Description

Join a fast-growing company that’s changing the game in the wellness industry. KOS, an Inc 5000 company, is a team of enthusiastic nutrition experts with a shared goal – to make healthy eating simple and accessible for everyone. We understand the power of food as a tool for well-being, and that’s why we’ve made it our mission to create delicious, nature-powered products that are easy to include in your daily routine.

Our functional nutrition products are made with the highest quality, organic, non-GMO, and sustainably sourced ingredients. Our nature-powered portfolio is built on using clean, preservative-free, and natural ingredients, with no artificial flavors or sweeteners, to deliver the nutrients you need for optimal health and wellness.

KOS is seeking an experienced Vice President of Marketing to lead and oversee all brand and marketing strategies, initiatives, and campaigns across wholesale and DTC. The VP of Marketing will report directly to the President & COO and will be responsible for creating and implementing a comprehensive marketing strategy to drive brand awareness and affinity, engagement, and revenue growth. The VP of Marketing will be a key strategic partner to our Director of Product innovation.

Join us on our mission to simplify wellness for the masses!

Job Description

Develop and execute a comprehensive brand and marketing strategy that aligns with the company’s overall goals and objectives;

Oversee the development and execution of all marketing campaigns, including paid advertising, email marketing, social media, content marketing, shopper marketing, consumer research, partnerships and events;

Build and manage a high-performing marketing team (5 direct reports), including training and performance management;

Develop and manage the marketing budget to ensure that all initiatives are cost-effective and deliver a strong return on investment;

Analyze market trends, customer insights, and competitive landscape to identify growth opportunities and develop marketing strategies that drive revenue growth and customer acquisition;

Partner with the Director of Innovation to build innovation strategy and product roadmap.

Lead team to ensure that product launches are supported by effective marketing campaigns that drive adoption and sales;

Own the full consumer experience including customer care;

Collaborate with sales, and other departments to ensure that all marketing initiatives are aligned with the overall company strategy and goals;

Lead trade (shopper) marketing efforts to ensure success in wholesale channel.

Establish and maintain relationships with key stakeholders, including industry influencers, media outlets, and strategic partners;

Track and report on the effectiveness of all marketing initiatives, using data-driven insights to make recommendations for improvements and optimizations.

Qualifications

Bachelor’s degree in Marketing, Business Administration, or a related field (required); MBA (preferred);

10+ years experience in CPG marketing, with at least 5 years in a leadership role;

Proven track record of developing and executing successful marketing campaigns that drive revenue growth and customer acquisition;

Strong leadership and team management skills, with the ability to motivate and inspire team members to achieve ambitious goals;

Excellent communication and interpersonal skills, with the ability to build strong relationships with internal and external stakeholders;

Deep understanding of marketing analytics and ability to use data and make informed decisions;

Deep understanding of branding and the power of brand positioning to make for a winning proposition;

Deep understanding on CPG foundations for an omni channel brand – positioning, packaging, trade marketing, P&L management, and more;

Strong project management skills, with the ability to prioritize and manage multiple initiatives simultaneously;

Passion for health and wellness, with a strong understanding of industry trends and best practices;

Preferred related experience in health & wellness, nutrition or natural foods.

Additional Information

Salary: $160,000 – $180,000

15% annual bonus based on targets

Employee Stock Option Program

Fully remote, salaried, full-time position

Benefits: medical, dental, vision, paid time off, sick paid time off, personal time off

401(k) with matching

Safe, team-oriented work environment

KOS