Alcestia Consulting
Alcestia Consulting is working with a leading Online Gaming who is active across four continents, and has over 13 million customers and is seeking to onboard a Digital Marketing Executive German-speaking for their Gibraltar office.
Employment type: Full-time, on site (90 Days working hybrid)
DUTIES AND RESPONSIBILITIES:
Manage digital marketing campaigns on the DACH market to drive profitable growth for the Company and deliver country-specific revenue targets.
Monitor and analyse campaign performance metrics, including click-through rates, conversion rates, and ROI, to optimize marketing efforts and achieve KPIs.
Plan, execute, optimise and report on campaigns across paid social media, display web and app, programmatic partners and support with ASO initiatives as and when is required.
Utilize data-driven insights to optimise digital marketing campaigns and maximize marketing ROI.
Support in managing key strategic relationships with display partners and account managers. Support in negotiating and optimising deals with partners.
Identify and manage new creative growth campaigns and prospect new partners that support the acquisition objectives. Researching and Negotiating of new Acquisition Partners.
Request, process and track IOs and invoicing.
REQUIREMENTS:
Key Relationships / Reporting Lines
Creative and Brand
Country Managers
Gaming and Product
Legal and Compliance
Onboarding and Retention
Knowledge, Skills and Experience
Native German speaker.
Strong knowledge and experience in executing successful, profitable acquisition campaigns within the digital marketing channel.
Proven hands-on experience in display web and app campaigns, paid social media, (Facebook/Tech Manager) programmatic, organic app (ASO).
Data driven approach to decision marketing with strong commercial acumen.
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
Experience in optimizing acquisition funnels for both web and app campaigns.
Proficiency in using digital marketing tools and platforms, such as Google Analytics, Facebook Business Manager, SEMrush (or similar) and marketing automation software.
Strong analytical skills with the ability to interpret data and generate actionable insights to drive marketing decisions.
Knowledge of industry regulations and compliance requirements related to online betting and gaming marketing activities.
Self-motivated and proactive attitude, with a willingness to learn and adapt to new technologies and industry developments.
BENEFITS:
Private Health Insurance from the first date of employment
Gym Membership Discount
90 Days working hybrid
Summer time working hours
25 days holiday and 12 days Gibraltar bank holidays (you have the option to work on public holidays – so you can use the time off when you want)!
Flexible and hybrid remote working schedules.
Continuous learning/development opportunities and progressive career paths.
Coaching Sessions.
Employee assistance programs focused on mental health.
Diverse and inclusive environment.
Corporate events & parties.
Teambuilding activities.
Worldwide premium healthcare.
Subsidized gym membership within a variety of locations in Gibraltar.
Fresh fruit and hot refreshments.
Tailored relocation packages to meet your needs to support your transition.
Please feel free to contact me for further information:
Alcestia Consulting
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